Buick sold 37,765 cars in June and rose 22.5% year-on-year. Why are these models so popular?

Car friends, Buick’s June report card is so eye-catching! The total sales volume was 37,765 vehicles, an increase of 22.5% year-on-year. This growth rate was like the temperature in summer, and it was rising. Let’s talk about it today. What’s going on with Buick’s sales soaringly? What tricks are hidden behind it.

If we talk about the sales surge, the core model will make an indelible contribution. Let’s look at the Buick Envision family first. 14,097 units were sold in June, which is quite considerable. In particular, Envision Plus has doubled year-on-year for nine consecutive months, with cumulative sales from January to June increasing by nearly 200%. Why is it so popular? When ordinary people buy cars, they just want to be practical and reliable. Envision Plus has a large space, and it can meet your needs whether it is for home use or occasionally driving. Moreover, people are paying more and more attention to environmental protection, and hybrid models are just in line with their wishes. Buick has kept up with the trend in this regard and is naturally favored.

Car friends, Buick’s June report card is so eye-catching! The total sales volume was 37,765 vehicles, an increase of 22.5% year-on-year. This growth rate was like the temperature in summer, and it was rising. Let’s talk about it today. What’s going on with Buick’s sales soaringly? What tricks are hidden behind it.

If we talk about the sales surge, the core model will make an indelible contribution. Let’s look at the Buick Envision family first. 14,097 units were sold in June, which is quite considerable. In particular, Envision Plus has doubled year-on-year for nine consecutive months, with cumulative sales from January to June increasing by nearly 200%. Why is it so popular? When ordinary people buy cars, they just want to be practical and reliable. Envision Plus has a large space, and it can meet your needs whether it is for home use or occasionally driving. Moreover, people are paying more and more attention to environmental protection, and hybrid models are just in line with their wishes. Buick has kept up with the trend in this regard and is naturally favored.

Let’s look at the GL8 family again. The sales volume in June was 10,576 units, and the cumulative sales volume in the first half of the year increased by 37.4% year-on-year. GL8 is a well-known presence in the MPV market. It is commonly used in business occasions and is suitable for home use. It has a spacious space and is comfortable to sit. It has always had a good reputation. Just like a sales fortress, 10,576 vehicles are its solid moat. There are two important milestone events on May 26. The Buick Envision family's 1.8 millionth vehicle was launched at SAIC-GM Yantai Dongyue Factory, and the Buick LaCross 1.3 millionth vehicle was launched at Jinqiao Base in Pudong, Shanghai. These two factories have witnessed Buick's struggle. The roar of Yantai's factories seemed to be telling the 1.8 million footprints of struggle. The downlink of each car is a reflection of Buick's strength.

Buick LaCrosse's sales in January-June doubled year-on-year, which is also quite impressive. Although the sales of Buick Regal and Buick Veron Pro in June were not disclosed, judging from the overall brand growth trend, all models should have performed well.

In the first half of the year, Buick also put a lot of effort into product renewal and marketing strategies. In April, the new plug-in and medium-to-large MPV Buick GL8 Lu Shang was launched, and in June, the Buick GL8 onshore business class evolved again. When it comes to hybrid MPVs in the past, many people may think that the price is high and not practical. The launch of GL8 Lu Shang makes hybrid MPVs no longer cool and give consumers more choices. Buick Envision S and Buick E5 have been upgraded, and they also adopt the "fixed price" model. Nowadays, consumers are afraid of trouble and like to mark prices clearly. "One-price" saves the trouble of bargaining. It is simple and direct. This trick is quite down-to-earth and in line with the trend of consumers' price sensitivity in 2025.

Judging from the brand milestone, the cumulative sales of Buick brand will exceed 15 million vehicles in 2025, which is not a small number. The downlink incident of 1.8 million and 1.3 million vehicles is not only a accumulation of numbers, but also a precipitation of brand trust. The fact that so many car owners choose Buick shows that everyone recognizes its quality and service. The factories in Yantai and Shanghai are like two production lines, writing Buick's development diary together and witnessing the brand's growth step by step.

Buick also has clear plans. Based on the "Xiaoyao" super-converged architecture, 6 new new energy vehicles will be launched, and Buick Family plans to be released within the year. This means that Buick must make great efforts in the new energy field and keep up with the trend of electrification and intelligence in the automotive industry. From sales winners to industry innovators, Buick still has a long way to go, but this action is worthy of recognition.

Buick's sales success in June is not accidental, but the hard power of the core model, the timely revitalization of products, and the result of years of brand precipitation. It reminds the entire automotive industry that only by making products and meeting consumer needs with all our hearts can we win the market. Car friends, which Buick model do you think is the best for you? What are your expectations for Buick’s future development? Welcome to chat in the comment section and tell us your opinion.