In BYD's SUV product matrix, Song Pro and Song Plus exist like Gemini, but show completely different product characteristics. The former enters the market with the pragmatism of "enterprise-only high-end" and the latter reshapes the value benchmark of compact SUVs with "overgraded experience". Through multi-dimensional comparison and analysis, we can see BYD's exquisite layout under the dual-car strategy.
Design philosophy: The difference between pragmatism and refinedism Song Pro adopts the Dragon Face 3.0 design language, and the front face is made of a hexagonal chrome grille and a through-type chrome trim to create a stable and atmospheric visual effect. The side of the body is constructed with 18-inch aluminum alloy wheels and 4650mm length. The tail through-type taillights are equipped with "Dragon Claw Scar" LED light set, which is extremely recognizable. Song Plus has evolved to Dragon Face 4.0, with 50 electroplated trim embedded in the parameterized grille, and combined with the slender body brought by the 2765mm wheelbase, it shows a stronger sporty posture. Its "Dragon Sprint" waistline extends from the front fender to the taillight, and with 19-inch low-resistance wheels, the resistance coefficient is controlled at 0.32Cd, which is 0.03Cd lower than Song Pro.
Cockpit experience: Function-oriented and technology-immersive game Song Pro interior adopts a horizontal encirclement layout, an 8-inch LCD instrument and a 10.1-inch adaptive rotating Pad form the basis of the digital cockpit. The DiLink 3.0 system supports split-screen display and voice interaction, but the physical button retention rate reaches 65%, ensuring the convenience of blind operation. The seats are wrapped in leather, the front seat filler is 120mm thick, and the long-distance driving support is excellent. Song Plus has created the concept of "suspended cockpit", a 12.3-inch full LCD instrument and a 12.8-inch adaptive rotating Pad form a dual screen, which is
In BYD's SUV product matrix, Song Pro and Song Plus exist like Gemini, but show completely different product characteristics. The former enters the market with the pragmatism of "enterprise-only high-end" and the latter reshapes the value benchmark of compact SUVs with "overgraded experience". Through multi-dimensional comparison and analysis, we can see BYD's exquisite layout under the dual-car strategy.
Design philosophy: The difference between pragmatism and refinedism Song Pro adopts the Dragon Face 3.0 design language, and the front face is made of a hexagonal chrome grille and a through-type chrome trim to create a stable and atmospheric visual effect. The side of the body is constructed with 18-inch aluminum alloy wheels and 4650mm length. The tail through-type taillights are equipped with "Dragon Claw Scar" LED light set, which is extremely recognizable. Song Plus has evolved to Dragon Face 4.0, with 50 electroplated trim embedded in the parameterized grille, and combined with the slender body brought by the 2765mm wheelbase, it shows a stronger sporty posture. Its "Dragon Sprint" waistline extends from the front fender to the taillight, and with 19-inch low-resistance wheels, the resistance coefficient is controlled at 0.32Cd, which is 0.03Cd lower than Song Pro.
Cockpit experience: Function-oriented and technology-immersive game Song Pro interior adopts a horizontal encirclement layout, an 8-inch LCD instrument and a 10.1-inch adaptive rotating Pad form the basis of the digital cockpit. The DiLink 3.0 system supports split-screen display and voice interaction, but the physical button retention rate reaches 65%, ensuring the convenience of blind operation. The seats are wrapped in leather, the front seat filler is 120mm thick, and the long-distance driving support is excellent. Song Plus has created the concept of "suspended cockpit", a 12.3-inch full LCD instrument and a 12.8-inch adaptive rotating Pad form a dual screen, which is combined with the BYD Heart Operation Table to create a space capsule-like immersion. Its gradient interior color scheme and suede material have improved the luxury to the level of a joint venture model of 200,000.
Powertrain: The art of balance between economy and performance. Both models are equipped with BYD DM-i super hybrid system, but the tuning orientation is completely different. Song Pro DM-i uses a 1.5L Xiaoyun engine + EHS electric hybrid system, the maximum motor power is 132kW, and the acceleration is 0.000 to 8.5 seconds. The NEDC loses electricity and fuel consumption is 4.4L/100km, and it pays more attention to fuel economy. Song Plus DM-i offers a dual power option of 1.5L/1.5T, with the 1.5T version of the motor power reaches 145kW, 100-hundred acceleration for 7.9 seconds, and a pure electric range of 110km (NEDC), meeting users with higher performance requirements. According to actual measurement data, under high-speed operating conditions, the NVH performance of Song Plus DM-i during engine intervention is 15% optimized compared with Song Pro.
Space layout: The collision of pragmatism and enjoyment of the higher level Song Pro builds a standard compact SUV space with a wheelbase of 2712mm, with a leg space in the rear row of 850mm, and a 4/6-segment rear seat, the trunk volume is expanded to 1340L. Its unique design lies in the entire flat platform and 22 storage spaces, and it can accommodate 6 20-inch boarding boxes in actual measurement. Song Plus achieves quasi-B-class car space with a wheelbase of 2765mm, with the rear leg space exceeding 900mm, and the riding comfort is significantly improved with a pure flat platform and a panoramic sunroof. What is more worth noting is that the rear seat back of the Song Plus supports 11-speed angle adjustment, with a maximum inclination angle of 118°. With 31 storage spaces, the space utilization rate is 25% higher than that of the Song Pro.
Configuration strategy: The basic needs meet the differences between the empowerment of technology. Song Pro has delegated its core configuration to the entry-level model. Its noble model is equipped with DiPilot intelligent driving assistance system, mobile phone NFC car keys, VTOL mobile power station and other functions, with outstanding cost-effectiveness advantages. Song Plus shows its technological strength in high-end models. The flagship model is equipped with APA visual fusion full-scene automatic parking, Dirac audio system, 31-color ambient light and other configurations, and is also equipped with a rare FSD variable damping suspension system at the same level, which can automatically adjust the suspension softness and hardness according to road conditions. In terms of safety configuration, the entire Song Plus series comes with 9 airbags standard, which is more rear side airbags and knee airbags than the Song Pro.
Standing on the balance of product strength,
Shows a distinctive differentiated positioning. The former has become an ideal choice for pragmatists with a price range of 135,800 to 160,800 yuan; the latter has reshaped the value benchmark of compact SUVs with a price system of 152,800 to 216,800 yuan. For consumers, there is no standard answer to this multiple-choice question. The key is to find a balance between functional needs and emotional value. Through the dual-car strategy, BYD not only adheres to the base of the entry-level market, but also achieves a brand breakthrough, showing mature product planning capabilities.
