After driving the Model 3, do you really dislike the BMW 5 Series? Only rich people understand the gap, and only the last one to save money

In recent years, domestic new energy vehicles have developed rapidly, and many friends are willing to buy new energy vehicles, which has led to the rapid penetration rate of new energy vehicles in China exceeding 50%. Many friends may say, what's wrong with 50%, isn't there still 50% of fuel vehicles? You should know that fuel vehicles have been "entered" in the domestic market for at least 40 years, and new energy vehicles have been competing with fuel vehicles in three or four years. Can you say that the wave of electrification is not "coming"?

And everyone knows that in the domestic automobile market, the impact of mid-to-high-end new energy vehicles on luxury brands is very obvious. The models of brands such as Tesla, Ideal, Hongmeng Zhixing, and Xiaomi are the "elite" of luxury brands. Nowadays, many second-tier luxury brands in China have no power to fight back against mid-to-high-end new energy vehicles, because these brands themselves rely on price cuts to gain market share, and the reduction will be similar to ordinary brands. First-tier luxury brands still have consumption inertia and brand influence. They give up some in terms of price, and sales will not fall too badly.

In recent years, domestic new energy vehicles have developed rapidly, and many friends are willing to buy new energy vehicles, which has led to the rapid penetration rate of new energy vehicles in China exceeding 50%. Many friends may say, what's wrong with 50%, isn't there still 50% of fuel vehicles? You should know that fuel vehicles have been "entered" in the domestic market for at least 40 years, and new energy vehicles have been competing with fuel vehicles in three or four years. Can you say that the wave of electrification is not "coming"?

And everyone knows that in the domestic automobile market, the impact of mid-to-high-end new energy vehicles on luxury brands is very obvious. The models of brands such as Tesla, Ideal, Hongmeng Zhixing, and Xiaomi are the "elite" of luxury brands. Nowadays, many second-tier luxury brands in China have no power to fight back against mid-to-high-end new energy vehicles, because these brands themselves rely on price cuts to gain market share, and the reduction will be similar to ordinary brands. First-tier luxury brands still have consumption inertia and brand influence. They give up some in terms of price, and sales will not fall too badly.

Before, my friends told us more than once that after driving electric cars like Model 3 and Xiaomi SU7, let alone driving medium-sized luxury brand fuel vehicles such as BMW 3 Series and Mercedes-Benz C-Class, even the 5-meter-level BMW 5 Series is so disgusted with it. There are many deep reasons for this, and the important background is the demand for mid-to-high-end models by "rich people".

Many friends know that if you spend 200,000 or 300,000 or even higher to buy a car, the urgent need is definitely not the first priority. If it is a urgent need, it is not as much money as BYD. Qin L and Lavida, the 100,000-level, are the more rational choices, with low fuel consumption, no battery life anxiety, and large space. Therefore, for mid-to-high-end users, the experience must be greater than the urgent needs, which is a major premise.

The first is performance. Among the models sold in China, the 525 model has an acceleration time of 8.2 seconds for 100 km/h, and the 530 model has an acceleration of 6.5 seconds for 100 km/h. The entry-level model of Xiaomi SU7 is 5.28 seconds for 100 km/h. The top-end model with less than 300,000 km/h, and only 278 seconds for 100 km/h. The Model 3 long-range version has an acceleration time of 4.4 seconds. In terms of acceleration performance experience, traditional oil vehicles and new energy vehicles are incomparable, especially when prices and levels are similar.

Another difference is intelligence. The intelligence here can be divided into multiple levels of human-car interconnection, smart cockpit and intelligent driving. However, the situation is that models such as Model 3 and Xiaomi SU7 may have "long" in each other in these aspects, but luxury mid-to-large sedan products such as BMW 5 Series with a level of more than 400,000 can almost be equivalent to none in these aspects. Even if they have some similar functions, they are "good enough to pick your feet". From the perspective of user experience, the feeling brought by intelligence and relatively more mechanical feeling are completely different from that of these mid-to-high-end new energy vehicles.

Of course, there is also the comfort of riding. Pure electric cars like Tesla Model 3 and Xiaomi SU7 may be slightly sporty to a certain extent, but even so, these two cars are much better than traditional oil cars in terms of silentness and linear acceleration. In addition, some mid-to-high-end new energy vehicles have added zero-gravity seats, rolling out new heights of seat massage, etc., and the experience is much stronger.

Finally, the cost of using a car! As a former owner of the BMW 5 Series, although I didn’t think it was expensive to refuel back then, I had no choice anyway! When driving a model of this level, the fuel cost per kilometer is 70-90 cents, which is a normal level, because everyone's driving styles are different. However, if you drive a pure electric car like Model 3 and Xiaomi SU7, if you are a home charging pile, it costs less than 10 cents per kilometer. Even if you are charging outside, like Lanzhou, the electricity costs about 80 cents at one kilometer, and the cost of one kilometer is not more than 20 cents, which is much cheaper! However, for users who purchase mid-to-high-end new energy vehicles, cheapness is not the most important factor in choosing electric vehicles.

So in fact, from the continued excellent sales of brands such as Tesla, Ideal, Hongmeng Zhixing, and Xiaomi, and the prices of traditional luxury brand models have been declining again and again, we can also see a change, that is, the changes have changed in the domestic mid-to-high-end market. Many "rich people" with relatively sufficient budgets have taken the lead in abandoning fuel vehicles and switching to new energy vehicles. After driving mid-to-high-end new energy vehicles, it is really difficult to change back to fuel vehicles.