The truth behind the luxury cars that “collectively disappeared” in the Shanghai Auto Show is heartbreaking!

This year's Shanghai Auto Show was a bit unexpectedly deserted.

In previous years, there were crowds of people in the auto show, but this year was like a silent farewell ceremony.

Top luxury brands such as Rolls-Royce and Maserati were absent, and Nezha Auto disappeared. Even the always lively Korean and French booths seemed empty and cold, with only Bentley alone supporting the luxury camp.

This scene seems to be a microcosm of the gradual decline of the dynasty after the prosperous Tang Dynasty, which is sad.

At previous auto show, rights protection incidents have been one after another, and it is very lively, like a wonderful realistic version of the "farce".

But this year, the exhibition is surprisingly calm, less the hustle and bustle of the past and a little more bleak.

This contrast makes people wonder: What kind of changes are hidden behind this calmness?

Nezha Auto's absence is the most telling.

It once rose rapidly by relying on low-price strategies, but now it is facing the dilemma of tight capital chain.

This year's Shanghai Auto Show was a bit unexpectedly deserted.

In previous years, there were crowds of people in the auto show, but this year was like a silent farewell ceremony.

Top luxury brands such as Rolls-Royce and Maserati were absent, and Nezha Auto disappeared. Even the always lively Korean and French booths seemed empty and cold, with only Bentley alone supporting the luxury camp.

This scene seems to be a microcosm of the gradual decline of the dynasty after the prosperous Tang Dynasty, which is sad.

At previous auto show, rights protection incidents have been one after another, and it is very lively, like a wonderful realistic version of the "farce".

But this year, the exhibition is surprisingly calm, less the hustle and bustle of the past and a little more bleak.

This contrast makes people wonder: What kind of changes are hidden behind this calmness?

Nezha Auto's absence is the most telling.

It once rose rapidly by relying on low-price strategies, but now it is facing the dilemma of tight capital chain.

This is like "fishing through the flood", short-term huge profits cover up long-term hidden dangers, and ultimately cannot escape the dilemma of sustainable development.

The performance of Korean and French cars in the domestic market is also worrying.

Their product strategies seem to be out of touch with the needs of Chinese consumers, and the transformation of new energy is also progressing slowly. This is like "carving a boat to seek a sword", sticking to the outdated model and being difficult to adapt to the ever-changing market.

French cars are even more so, with niche design styles, high pricing, and frequent quality problems that have all dragged down its development.

The choice of those super luxury brands is more like a strategic wait-and-see.

Against the backdrop of consumption downgrades, on the one hand, they carefully control costs, and on the other hand, they are reluctant to fully embrace electrification and intelligence. This is like "learning to the point of learning from Handan", which will lose its core competitiveness in the end.

This auto show is like a watershed, clearly showing the cruel competition in the Chinese auto market.

Those companies that lack core competitiveness and cannot quickly adapt to market changes will face the risk of being eliminated just like "traveling against the current, if you don't advance, you will retreat".

Which companies can end up laughing?

Companies with strong supply chain, exquisite manufacturing processes and efficient cost control capabilities, such as Tesla and BYD, undoubtedly occupy an advantageous position.

Companies built on technological innovation and ecosystems, such as Huawei and Xiaomi, have also shown strong competitiveness.

Traditional car companies that rely on strong groups and have strong capital and technical reserves are also easier to overcome difficulties.

And those companies that are unsteady and self-satisfied will eventually be abandoned by the times, like sand washed away by the long river of history.

The dismal conscience of this auto show is not entirely negative.

It warns all automobile companies that only by constantly innovating and actively embracing change can they survive the fierce market competition.

The competition in the future has just begun.