Mazda lifts the table, EZ-6 tops the top joint venture joint venture car with the most ruthless price

I originally thought that this year's domestic cars would be more ruthless than last year, but I didn't expect that joint venture cars were even more ruthless than domestic cars. Regal's price of 106,900 yuan is already amazing enough. This time Mazda overturned the table. The Mazda EZ-6, which was launched last year, now only costs 99,800 yuan. Not to mention joint venture cars, many domestic cars have to avoid their edge.

The three most attractive points of Mazda EZ-6 are price, appearance and control, but it is more than that.

EZ-6 is more than just turning over the table: the price revolution of joint venture new energy

The pricing strategy of Mazda EZ-6 is called "violent aesthetics." By adding 20,000 yuan of national subsidy + 20,000 yuan of enterprise subsidy (including replacement subsidy and insurance subsidy), the starting price of its extended-range version has dropped from 139,800 yuan to 99,800 yuan, even lower than that of independent brand A-class cars such as BYD Qin PLUS EV (starting from 129,800 yuan). This price not only breaks the pricing practices of joint venture brand new energy vehicles, but also points the finger at traditional fuel B-class cars.

I originally thought that this year's domestic cars would be more ruthless than last year, but I didn't expect that joint venture cars were even more ruthless than domestic cars. Regal's price of 106,900 yuan is already amazing enough. This time Mazda overturned the table. The Mazda EZ-6, which was launched last year, now only costs 99,800 yuan. Not to mention joint venture cars, many domestic cars have to avoid their edge.

The three most attractive points of Mazda EZ-6 are price, appearance and control, but it is more than that.

EZ-6 is more than just turning over the table: the price revolution of joint venture new energy

The pricing strategy of Mazda EZ-6 is called "violent aesthetics." By adding 20,000 yuan of national subsidy + 20,000 yuan of enterprise subsidy (including replacement subsidy and insurance subsidy), the starting price of its extended-range version has dropped from 139,800 yuan to 99,800 yuan, even lower than that of independent brand A-class cars such as BYD Qin PLUS EV (starting from 129,800 yuan). This price not only breaks the pricing practices of joint venture brand new energy vehicles, but also points the finger at traditional fuel B-class cars.

Before this, Volkswagen Passat started at 180,000 yuan and Toyota Camry started at 170,000 yuan. Mazda even crossed the "same price for oil and electricity" and quickly entered the stage of "lower than oil" of joint venture cars, which will inevitably set off another round of price cuts for joint venture cars.

In addition, the 6-year interest-free policy is more than Tesla, and the monthly payment of 100,000 yuan is only 1,388 yuan, which is equivalent to "drinking two cups of milk tea every day" to maintain a car. In addition, the entire series is equipped with 360° panoramic images, Snapdragon 8155 chip, four-tone voice interaction, NFC key, etc., which is significantly more attractive to young people, but the EZ-6 is more attractive to consumers than the price.

When it comes to Mazda, how can we not talk about control?

"Shima and Horse" pure blood experience: the control belief in the electric era

As a rear-wheel drive car, the Mazda EZ-6 has a very unique handling feeling. Even in the electric era, this car is pursuing something more precious than speed.

As a rear-wheel drive car, the rear-wheel drive layout is +50:50 axle-load ratio, and with aluminum alloy H-arm multi-link suspension, the Mazda EZ-6's elk test reached 80km/h, and the minimum turning radius is only 5.6 meters. It is easy to turn around on narrow roads. Compared with BYD Han's 6.15m, the design of the EZ-6 clearly takes into account the comprehensive car experience.

You can also see many videos of the lower track of Mazda EZ-6. The suspension geometric millimeter-level optimization and adaptive damping system make this car very excellent in both anti-roll suppression and steering response. The track can explore the limits of a car. In this era, if anyone else can do it or is willing to work on the "sense of communication between people and vehicles", I think only Mazda is the only one.

Pursuing the ultimate driving experience is the most valuable value of Mazda EZ-6. Another essence of Mazda, the EZ-6, is also a perfect experience.

Soul Aesthetics 2.0: "Light and Shadow Sculpture" in the Electric Age

Many old Mazda owners are unwilling to change cars. A large part of the reason is that they like Mazda's design. The design concept of "soul movement" is still a rare wine in the electric era.

The front face of the EZ-6 is equipped with a light wing through the light group, and the dynamic welcome lights support visualization of charging progress. When unlocking, the shiny light is overflowing and the sense of technology is full.

The adaptive electric rear wing at the rear of the car automatically rises at a speed of more than 90km/h, improving high-speed stability and combining function and ritual sense.

Mazda's pursuit of details is fully reflected in the EZ-6. It uses nano-grade color paste and ultra-fine aluminum powder directional arrangement technology in car paint, with a gloss of 4 times that of ordinary paint surface, and presents a "liquid metal" texture in the sun. Mazda's red is really beautiful, and the feeling of overflowing radiance is unforgettable for a long time.

With the sloping back body + low lying posture, the length of 4921mm, the wheelbase of 2895mm, and the 50:50 axle-load ratio creates a visual tension ready to go. The whole car gives people a dynamic feeling ready to go, making people excited.

In terms of cockpits, Mazda has also gained a new understanding of the advancement of the electric era.

14.6-inch floating screen + 8155 chip: the touch smoothness is comparable to that of flagship phones, and supports independent voice control in four-tone zones; 3D holographic face login, and has 9 groups of account memories, and it automatically synchronizes more than 70 personalized settings such as seats and HUD. Whether it is family or friends, when they log in to the vehicle, they can experience their own Mazda EZ-6.

Conclusion: The disruption of Mazda EZ-6 is not only in its price, but also in its proof that joint venture brands can still reshape their competitiveness in the new energy era by relying on technological accumulation and user insights. It uses "B-class car size + A-class car price" to tear open the market gap, breaks the homogeneous design of electric vehicles with soul-moving aesthetics, and awakens the driving pleasure with the "man-horse-one" control philosophy. For consumers who pursue quality and refuse to "configure castration", the EZ-6 may be the last "conscience option" in the joint venture camp.

As one owner said, “When I drove him through a corner, I knew that Mazda was still the same Mazda.”