We can always hear the word "gold content" in all walks of life, which is a very high affirmation for a brand or product.
Especially in the current domestic automobile market, too many new brands are pouring in under the spotlight. However, after market screening, whether they retreat or fail, they can stay in the market and achieve milestones in certain fields to highlight their gold content. .
At this time, we can’t help but turn our attention back to the traditional major manufacturers. Nowadays, these brands have basically succeeded in breaking through the chaos, and facing the upcoming 2025, they are well prepared in the two major aspects of new energy and intelligence. Among them, GAC Trumpchi is a representative. When it reaches the milestone, it has also made sufficient reserves for new competition.
#700,000 units have been achieved, China’s MPV still has to look at it#
Now in the market, what will we first think of GAC Trumpchi? In addition to being one of the first brands to enter the market when independent brands emerged, we would also think that this is a brand that currently covers many MPV categories. Yes, this may be the best Chinese brand in the MPV field in the Chinese market. one.
Independent brands have indeed made many outstanding products during this period of their rise. After all, they have caught up with such a development wave. However, under such a trend, it is relatively easy to achieve a single hit product, but it ca
We can always hear the word "gold content" in all walks of life, which is a very high affirmation for a brand or product.
Especially in the current domestic automobile market, too many new brands are pouring in under the spotlight. However, after market screening, whether they retreat or fail, they can stay in the market and achieve milestones in certain fields to highlight their gold content. .
At this time, we can’t help but turn our attention back to the traditional major manufacturers. Nowadays, these brands have basically succeeded in breaking through the chaos, and facing the upcoming 2025, they are well prepared in the two major aspects of new energy and intelligence. Among them, GAC Trumpchi is a representative. When it reaches the milestone, it has also made sufficient reserves for new competition.
#700,000 units have been achieved, China’s MPV still has to look at it#
Now in the market, what will we first think of GAC Trumpchi? In addition to being one of the first brands to enter the market when independent brands emerged, we would also think that this is a brand that currently covers many MPV categories. Yes, this may be the best Chinese brand in the MPV field in the Chinese market. one.
Independent brands have indeed made many outstanding products during this period of their rise. After all, they have caught up with such a development wave. However, under such a trend, it is relatively easy to achieve a single hit product, but it can If a category becomes stronger and bigger, the value of the brand will skyrocket.
In seven years, GAC Trumpchi has sold 700,000 products in the MPV field, which is obviously a milestone for Chinese automobiles. Moreover, GAC Trumpchi has also achieved diversified coverage in the MPV field, such as covering 100,000-400,000 vehicles. Price range, including It contains a full product matrix from entry-level to high-end; and combined with the transformation of new energy, it also considers both fuel and new energy in terms of energy types. It can be said that whether it is a family car or a business trip, you can find a suitable one from GAC Trumpchi's MPV products. own car model.
Especially recently, GAC Trumpchi MPV model matrix has injected a lot of new vitality, such as Trumpchi M8 Master Super Hybrid Edition, Trumpchi M8 Grandmaster Super Hybrid Edition, Trumpchi New Energy E9 Technology Care Edition, Trumpchi New Energy E9 The addition of many new MPV cars such as the super fast charging version has met the diverse needs of consumers when purchasing cars.
In fact, MPV is a very niche category compared to the entire automobile market. Judging from the current market share, it only covers 5% of niche tracks. Therefore, most independent brands currently target products that are highly accepted by the public. In the field of cars and SUVs, the reason is that MPV products require a higher degree of professionalism from the brand, and it is difficult for simple mass products to meet the needs of this type of consumer group.
What’s more noteworthy is that the MPV market has always been a market firmly occupied by joint venture brands. For example, American and Japanese brands have firmly captured the minds of a considerable number of consumers due to their first-in-class factors, while GAC Trumpchi has a total of 72 It has been the sales champion of luxury MPVs for six consecutive months. Currently, for every six luxury MPVs sold in China, one comes from GAC Trumpchi.
So at this time, we can't help but ask, why was GAC Trumpchi able to establish itself in the MPV market within 7 years? What exactly did it rely on to seize this market from joint ventures and other brands?
#Technology, quality, the confidence of professional households#
As we have said before, this is a more specialized product type. So since GAC Trumpchi can be called a professional in the MPV market, it must have some special projects. Let’s sort out its product features and consumer evaluations. , we can actually give two keywords: technology and quality.
Technology is the core of car manufacturing now, and it is also the most valuable part of a brand. GAC Trumpchi's transformation in the new energy field is relatively early among traditional car companies, so it currently has a relatively deep foundation in this field. Technology reserves, such as Trumpchi Intelligent Technology i-GTEC 2.0, which integrates chassis, three electricity and intelligent technologies, have realized the technical planning of the next generation of intelligent new energy products.
At the same time, in the face of the transition from traditional fuel vehicles to new energy, relying on 16 years of hybrid research and development, Trumpchi has also released the full-stack self-developed super hybrid technology, and cooperated with authoritative institutions to carry out hot testing of super hybrid technology, achieving Technological breakthroughs and leadership in the HEV field can meet product needs for more consumer groups.
At the same time, technology is the main factor attracting consumers to buy cars, while quality is the guarantee when using the car. According to the quality rankings released by China Automotive Quality Network, GAC Trumpchi ranked first among Chinese brands in the 2023 China Fuel Vehicle Brand Quality Ranking (Fuel Vehicles) with a quality performance score of 150. Among them, Trumpchi M8 ranked first in 2024 with a score of 162. In the first quarter, the quality ranking of medium-sized and medium-large MPVs ranked first among Chinese brand MPVs.
In addition, Trumpchi New Energy E9 won the Five-Star Healthy Car Award, Trumpchi New Energy E8 model won the title of "China's Top Ten Car Body" in 2023, Trumpchi M8 Grandmaster won the TOP Safety2023 Top Safety Collision Challenge Certificate and China Automotive Research Institute's "Five-Star Healthy Car" “Awards, etc., are excellent endorsements of product quality.
Rather than saying that GAC Trumpchi relied on technology and quality to break the joint-venture brand's control over the MPV market and break out its own world, it is better to say that it has figured out the core demands of Chinese consumers for products, and has both leading Technology and reliable product quality directly complement the car experience.
So in the face of the current fiercely competitive market environment and the competition in the second half of new energy intelligence, how will GAC Trumpchi formulate its New Year's plan as 2025 is approaching?
#2025, "3 new" landing#
Facing the competition in the subsequent market, GAC Trumpchi will launch new actions in 2025 with the dual accumulation of technology and quality, including new platforms, new products, and new smart driving.
First of all, the new platform. At the Guangzhou Auto Show just held in November this year, GAC Trumpchi brought a new EV+ new energy platform. This platform is a full-category model platform that can cover all categories of cars, SUVs, and MPVs, and supports multiple products. type of energy.
Based on the refined demands of consumers for new energy technology routes at this stage, it is obviously difficult to meet the single energy transformation. Therefore, the new EV+ new energy platform can meet the current hot demands of new energy such as long battery life, high economy, and daily convenience. Satisfied one by one.
First of all, this is a new energy technology platform based on four energy types: EV, PHEV, REEV, and HEV, and it is also compatible with the development of fuel models (overseas); in addition, it can also realize front-wheel drive, rear-wheel drive, and four-wheel drive. The expansion of the method, among which the four-wheel drive can realize different configurations of dual motors and three motors.
Secondly, in view of the current mainstream hybrid technology, this platform organically integrates different technical features. For example, the same car can have both extended range and plug-in hybrid, and the two technical modes can be selected as needed; At the same time, in order to better solve the pain points of extended range users, GAC's extended range technology further reduces fuel consumption by 15% and increases pure electric range by 12% to reduce the occurrence of power feed.
At the same time, based on GAC's many years of car-making experience, this platform will also focus on the driving experience of the vehicle. For example, it will be equipped with technological configurations such as active preview multi-cavity air suspension and Qiankun U-turn, which will bring lower chassis impact and steering The sensitivity will also be increased by 25%, allowing large vehicles to have the flexibility of small vehicles while meeting the most stringent safety standards around the world.
At this point, we can see that GAC Trumpchi is very ambitious in bringing such a new platform. This is basically an all-in-one full-platform solution at this stage. So when will new cars based on this platform come? Don't worry, the new Trumpchi S7 is expected to be launched in the first half of 2025.
This car is not only the first mass-produced car with GAC’s latest third-generation design language, but also Trumpchi’s first high-end intelligent driving model. In addition, in addition to the Trumpchi S7, GAC Trumpchi’s high-end intelligent driving will launch four vehicles in 2025, based on the EV+ platform. Continue to launch all categories of cars, SUVs and MPVs.
After ushering in new platforms and new products, the so-called second half of competition actually revolves around the intelligence of vehicles. As the most representative configuration of intelligent driving in the intelligent field, GAC Trumpchi has adopted a model of independent research and development + Huawei cooperation. Go directly to the first echelon.
At present, GAC has a self-developed L2++ end-to-end map-free intelligent driving system, which can realize intelligent driving without a map, zero takeover at high speeds, and safe use in urban areas; combined with the GAC Trumpchi ADiGO SPACE intelligent cockpit, it integrates AI large models to improve interaction. capabilities; coupled with Huawei's empowerment in the smart field, the smart cockpit based on HarmonyOS and Huawei Qiankun Smart Driving, the smart transformation will win at the starting line.
#Summarize#
From the above, we can see that for GAC Trumpchi, 2025 is not only a big year for new technologies and new products, but also a year when it directly enters the field of intelligent driving. The above aspects are all based on market competition. The key point, obviously GAC Trumpchi has grasped the key point, and also grasped the actual demand of consumers for the product.
From technology to products, from new cars to the entire brand, and to planning for the future path, GAC Trumpchi has ushered in a comprehensive brand refresh. Here we have reason to believe that in future market competition, GAC Trumpchi will show Produce higher brand value and gold content.
