What is the grade of BYD abroad?Japanese comments on BYD

With years of technology accumulation and commercial vehicle reputation accumulation, BYD is now regarded as a mid-to-high-end product in foreign countries. Whether it is price, materials, configuration or driving quality, BYD can be unanimously recognized in foreign markets.

Take BYD Yuan PLUS as an example. This model is mainly exported to the Southeast Asian market. The starting price in Thailand is 1.199 million baht, which is equivalent to about 240,000 yuan. This price has reached the middle and high-end level in Thailand.

It is understood that in the first quarter of 2023, BYD Yuan PLUS has sold 5,542 units in Thailand, accounting for 37.5% of the local pure electric vehicle sales in the first quarter. crown.

In the European market, the grade of BYD is not low. Among them, the price of Han family and Tang family in some European regions is 72,000 euros, equivalent to about 500,000 yuan. For reference, the price of Mercedes-Benz GLC in Europe is about 57,600 euros, and the price of BMW 5 Series is 50,000 euros. Although BYD's price in Europe includes tariffs, it has at least reached the price level of the local BBA.

In addition, when the British royal family visits Panama in 2022, the Panamanian government even directly uses the BYD Tang as a DM as a special concierge car to receive the British royal family, which is enough to show BYD's high status and grade in the local area.

Japanese comments on BYD

As several hot-selling BYD models entered Japan, the local auto media gave unanimous praise to BYD Seal, Dolphin, and Yuan PLUS after the test drive. Some media also said that BYD took 10 years to complete the Japanese car companies. It takes 50 years to complete the road, which shows that BYD can also be recognized by the Japanese.

However, some Japanese people commented that although BYD's cars are very good, there is a high probability that they will not sell well in the Japanese market. First of all, the Japanese people have a very high loyalty to local brands. For many years, the proportion of foreign imported cars is even less than 6%. In addition, Japan’s national character tends to be conservative. Most people will not easily try pure electric cars. Even a brand new to the market like BYD.

Secondly, the lack of power resources in Japan and the densely populated country are not friendly to the popularization and promotion of pure electric vehicles. Therefore, BYD's sales in the Japanese market were only 252 in three months, and the promotion and popularization of new energy vehicles has not yet been realized in Japan. Previously, BYD had a high probability that Japan would not be regarded as the main overseas battlefield.