With the rapid development of post-market services in China, auto parts as a major member of the automotive market, playing a pivotal role in the development of high-speed also increased the market competition, as auto parts operators have to face more and more Many challenges, a new generation of auto parts operators how to face the challenges from the new market? Let us listen to practitioners for three decades of experience of auto parts talk about it!
Those who want to buy accessories customers, most of the "wait for rice pot" and "emergency use." They can not tolerate sales, cashier, shipping staff step by step, slowly; more can not stand "boss guys" ignore the slow. Because for them, every delay for a minute, it will lose a chance to make money, time unnecessary waste for them is a great crime, which is three years of auto parts with practical work experience to tell auto parts operators " What is the customer's needs. "
They are often on the business of the "goods are not out, no shortage of goods," and other management of the phenomenon of confusion is very disgusted; they "one day a price, low quality of business" phenomenon is abhorrent; they also " , Traffic inconvenience, parking difficulties, "the auto parts shop is not interested, will not go to patronize.
In our commercial vehicle parts circulation industry, you can not really "want customers to think, the urgency of urgency," to facilitate the operation of the way to meet the urgent needs of customers to achieve customer demand for rapid response to goods, then you It is impossible to have a loyal and stable customer.
Therefore, in the current business environment, a measure of business marketing ability is an important indicator of whether it is "fast and convenient" means of operation. And to truly "convenient", it must be "fast and convenient" requirements throughout the details of each job.
First of all, including business owners, store managers, including each of the staff, should have the initiative to provide customers with "fast and convenient" service concept. In the minds always have a "time is the efficiency of enterprises, is our income" consciousness; the "orderly, accurate, fast and efficient" to carry out the specific work to go.
For example: in response to customer inquiries or answer the phone, so concise, structured, orderly; let customers wait, do not exceed five minutes, but can not let customers blindly wait; , The name of the model to determine the accuracy of the cashier requirements for the calculation of accurate, careful and meticulous; the requirements of the dispenser familiar with each part of the storage location, fast pace of entry and exit, action skill; strong sense of responsibility for delivery, careful and meticulous Clear, complete procedures. In the business before the staff responsible for all aspects of the preparatory work in advance; in business, all aspects of the person in charge should be timely coordination, docking work, to ensure that the shortest possible time to the accessories to the hands of customers.
Second, the requirements of the use of advanced management tools to achieve "model positioning marketable." For example: category varieties complete configuration, cold pieces of difficult pieces of inquiry, ordering pieces of pieces of rapid response, the vehicle with the timely delivery of goods. Small to the screws, nuts, cotter pins, large to the frame, cab, engine assembly, the prepared to be prepared, not prepared as soon as possible to find.
Finally, the requirements of the "simple and practical workflow, there is no excessive operational aspects and redundant procedures"; but also to the computer system operating procedures for reliable and practical, to facilitate customers, do more sales, access to interests as the The purpose of the work, to avoid the pursuit of temporary form and surface of the article, as far as possible to reduce operating costs and improve work efficiency.
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