【Owner's home car knowledge】According to market research, since October 1 this year, the state issued the "New Three Guarantees for Automobiles", the implementation of the policy has caused shocks in the large automobile industry. The Three Guarantees policy puts forward higher requirements on the quality of auto parts, service quality, and technical compatibility, which has triggered great thinking in the automotive electronics industry, and the status of former parts suppliers needs to be transformed urgently.
From the perspective of the entire auto parts industry, the first to speak out publicly in response to national policies is the good helper of the leading automotive electronics company. Since September, Good Helper has continuously launched a series of marketing activities to meet the requirements of the new Three Guarantees and better cater to the needs of car company partners for automotive electronic products in the era of high quality, gradually transforming from a pure auto parts company It has broken through a new development direction for the auto parts industry.
Service "Super Three Guarantees" Take the lead in transformation and avoid the worries of car companies
In recent years, with the rapid growth of my country's auto industry, the simultaneous rapid expansion of the domestic auto parts industry has been driven. Under the huge market demand, at the same time, due to the market characteristics of low entry barriers, the market environment has lacked regulation, the market is not perfect, the system is not perfect, and the quality level is uneven in recent years. The promulgation and implementation of the national policy of "New Three Guarantees for Automobiles" has become a threshold and pressure for many auto parts companies in the development process, but the rare "support" is different in the industry.
When the national policy triggered a lot of discussion in the auto parts industry, Wu Huayi, general manager of Guangdong Good Helper Electronic Technology Co., Ltd., said: "We are looking forward to the arrival of the Three Guarantees, which will speed up the improvement of various standards for automotive electronics and increase the industry's entry threshold. , to promote a more standardized and healthy development of the industry." In the face of the common pressure of the industry, Good Helper took the lead in launching the "Super Automobile Three Guarantees" product, which is more stringent than the national "Three Guarantees" requirements. At the same time, relying on technology and industry foresight, it took the lead in completing the transformation from an auto parts company to a vehicle service company.
In the era of great quality, "keep up with service and ensure quality" has become a basic requirement for the automotive electronics industry, and how to implement the policy into a service implementation, so that car owners and car companies can rest assured from watching to using. Industry insiders believe that the speed and efficiency with which the new Three Guarantees will be implemented in the market is expected to determine the ranking of automotive electronics companies in the next 3-5 years.
The first action of the good helper is not a temporary move. Pushing forward its development process, its transformation into a complete vehicle service provider is realized in the accumulation of rich service experience. As early as 2012, Good Helper released the industry's first "Blue Helper" service brand, and established a standardized brand market in the DVD audio-visual navigation industry. "Blue Helper" is a service brand for Good Helper to deploy channels and markets, and it is also the only service brand in the automotive aftermarket.
Join hands with PICC to lead zero-risk in-vehicle electronics consumption
Due to the introduction of the national three-guarantee policy, many channel dealers, 4S stores and manufacturers have increased concerns about the quality of auto parts products. In order to eliminate concerns, Good Helper cooperates with the People's Insurance Company of China (PICC) to sign product accident insurance. This is a pioneering move in the industry.
Liu Bolan, director of the customer service center of Good Helper Group, once said: "Under the trend of the continuous growth of channel dealers and 4S stores, manufacturers often ignore the needs of customers because they focus on short-term interests. In recent years, Good Helper has I have been working on improving services and paying great attention to customer satisfaction and trust.” On the one hand, this initiative of Good Helper allows consumers to use Good Helper products with confidence, and gives channel dealers confidence and after-sales protection. On the other hand, it is also the confidence and strength of an industry-leading brand, and it is an enterprise worthy of consumer trust.
The implementation of the service "Super Three Guarantees" has made consumers feel more at ease about complex automotive electronic products, and the cooperation with PICC has provided double insurance for car owners and car companies who have purchased good helper electronic products, truly realizing the " In the era of "big quality", there is zero risk in the consumption of automotive electronics.
Breaking through the "Internet of Things" road, a new generation of smart driving platform is launched
On the road to transformation of the entire auto parts industry, the market once experienced unfavorable phenomena such as hidden undercurrents, low prices, and thin profits. Product quality has once again become an important factor for a company's successful transformation. Lei Jianjun, deputy general manager of the quality system of Good Helper, said: "As a quality monitoring department, our requirements for product performance and service are: to do things right the first time. If the product quality meets the requirements of the car factory, then customer service is the best. There is no need to do work to make up. At the same time, provide customers with good experience and practical products, that is, products with the best cost performance." The excellent product quality of Good Helper has become recognized in the industry, not only that, but also its technological leadership , is also highly regarded.
In 2009, Good Helper successfully developed a new in-vehicle network information platform, which brings together wireless Internet access, dynamic navigation and three-dimensional navigation, "one-touch" navigation service, intelligent track reversing, night parking assisted driving technology, and monitoring of vehicle conditions Seven major functions such as cell phone anti-theft and advanced intelligent technology have occupied the technological highland of the industry. In February 2013, Yitruck Networking Co., Ltd., a brand of Haobangshou, took the lead in releasing the "zero-cost Internet of Vehicles solution". Through the zero-cost solution, it realized the Internet of Vehicles service represented by voice-activated navigation, which is free for industry enterprises and users , "Zero cost, open the door to the popularization of the Internet of Vehicles" will push the intelligent development of the industry to a new climax.
In the face of new trends, in order to provide car owners with a more intelligent, safe and interesting driving experience, Good Helper is ready to go. It is reported that they launched a new platform this year, which is a system solution based on Connected Car and Connected Driver. It is committed to car, driver, mobile phone, and cloud as the core. Through interconnection, cars will become information generation and collection terminals. At the same time, it cooperates with mobile phone software to realize various functions. Cars will develop along the path of in-vehicle entertainment - assisted driving - human-vehicle interaction - Internet of Vehicles - autonomous driving. At present, the product is compatible with hundreds of models around the world. The advanced nature of this new technology will occupy the position of the industry leader in the next 3-5 years. As a new generation of domestically-made intelligent driving platform, in the transition journey of Good Helper to face the era of "big quality", international standard quality and advanced technology enable Good Helper to always occupy the high ground of technology and realize the magnificent turn of a leading auto parts company.
Win-win cooperative thinking in the era of Internet
In recent years, the overall situation of the industry has been severe, and various categories need to seek new development engines through changes to win new market growth points for the industry. Good Helper adheres to the strategic idea of "exploring the new direction of the industry and opening up the new blue ocean of the market", and looks forward to releasing its brand positive energy for the sustainable development of the automotive supplies industry, and working together with industry colleagues to win, learn from and promote each other Develop together.
From a global perspective, the automobile industry is a traditional industry; however, in China, the automobile industry is still an emerging industry. How to seize more market share in the context of the world's largest production and sales country, and realize the dream of China's automobile power. It is a question that Good Helper has been thinking about for a long time. The top management of Good Helper agreed that to achieve this goal, it is necessary to rely on the extensive strategic cooperation of the entire industrial chain of the automobile industry. Just like all foreign brand automakers have a strategic parts supply chain, and such a supply chain system is difficult to break, Chinese independent brand enterprises should also look to the future and cultivate their own core supply chain system. Only in this way can we take advantage of the "three modernizations" to achieve overtaking on curves in the traditional industry of automobiles.
Over the past 15 years, Good Helper has adhered to the research, development and innovation of cutting-edge technologies with the concept of "technology leading". At the same time, they have always conveyed the idea that in terms of "interconnection" exploration, not an automotive electronics company can complete it independently, but needs to cooperate with automotive electronics peers and even the entire automotive industry chain. In this "interconnected" world, without a broad mind and vision, and without the courage and strength of integration, it is impossible to undertake the important task of creating the future.
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