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Kia (KIA)

Blog 2年前 (2022-09-27) 132 Views

Kia Automobile is the oldest car company in South Korea. At the end of 1944, World War II had not ended, and the defeat of the Japanese army had not completely evacuated the Korean Peninsula. On the day of December, Kia\'s predecessor, Jingcheng Precision, finally broke through all kinds of difficulties and established in Seoul. For each Asian and even the entire Korean automotive industry, this moment is worthy of commemoration.

At that time, the domestic economy and industries in South Korea had been involved. The baptism of war on war has brought the living standards of the Korean people to the lowest standard. The car was a luxury thing at the time. At that time, Jingcheng Seiko produced a popular travel tool-bicycle.

In early 1945, the factory produced by bicycles had begun to take shape. By the spring of the following year, the first bicycle in South Korea was leaving the factory. In the next 15 years, the company has been silently producing their bicycles, while investing in profit continuously expanding the size of the factory. Shortly after the establishment of the union in 1960, the company decided to produce their first motorized products, and the Motorcycle named C-100 was officially exported in October 1961. The next year, a small van-type truck K360 Also appeared. Since then, Kia has embarked on the road of \\u0026 ldquo; autobile \\u0026 rdquo;

In 1971, Kia Service Company was established and began to guarantee a large number of three -wheeled trucks sold, and intended to develop four -wheeled cars. After all, this is an inevitable path for the company\'s development and growth. In the same year, the company launched a four -wheeled van TITAN. Due to the rapid development of South Korea\'s economy at that time, this light multi -purpose truck was very favored by some small companies and individual households who had just started entrepreneurship, and sales rose rapidly. In 1974, the company\'s first small sedan BRISA with gasoline engines was born. Since then, Kia has begun to be in line with the development direction of the world\'s car manufacturers and intervene in the fiercely competitive sedan market.

In 1975, BRISA\'s pickup version of B-1000 was released. It didn\'t take long for Kia to launch a new car-K303. This family car has obvious progress and maturity compared to the very immature Brisa. So achieve large sales benefits. However, due to various reasons, there were still obvious defects produced by Kia at the time. In addition, there was a problem in the development and design of new models. The company decided to first learn from the successful experience of foreign -based models. So in 1979, Kia imitated the French Peugeot 604 sedan and assembled the Italian Fiat 132 car.

For the long -term development of the company, in 1984, Kia R \\u0026 AMP; D Center was officially established, shouldering the tasks of Qia Automobile\'s technical research and new product development and design, which is the rich and perfect model system and advanced model of Kias in the future. The solid foundation of the technology content has also strengthened the determination of Kia \\u0026 ldquo; taking his own road \\u0026 rdquo;. In 1986, the small passenger car designed by Kia was expelled from the factory.The National Ford Corporation reached a cooperation agreement and began to design and produce the PRIDE model of Ford technology.

In 1988, the two vans of Rhino and Trade were exported, marking that the company still attached great importance to the production of trucks while vigorously developing cars. In July 1989, Kia established a research institute in Tokyo. Four months later, the Kia Economic Research Center also announced its establishment.

In the 1990s, Kia has changed a lot. In March 1990, the company officially renamed Kia Motors Corporation, and then the Yashan Bay plant was completed. After that, Potentia, Sephia, and Sportage appeared one after another, and Kia entered the golden period of development. In 1994, Kia spent his 50 -year -old Golden Xi Ceremony, but the company\'s operations had problems, and the development was worrying. In the domestic and North American largest markets, sales results have continued to decline, and Kia R \\u0026 AMP; D Center also had to be closed due to funding issues. In 1996, Kia made a decision to purchase the production rights of ELAN in the Lotus Lotus Company, and it was modified by Kia to adapt to the relative customer base. Unfortunately, this beautiful car was dead in the fetus, and it was put on hold without a few of them.