3M, the leading brand of automotive heat insulation film, has become the pioneer in the industry to crack down on counterfeiting

【Owner's home car knowledge】At 315 hours, various consumer rights complaints brought another upsurge in counterfeiting, and issues such as food safety and online shopping fraud still occupied the forefront of consumer complaints. At the same time, the topic of counterfeit and shoddy products in the automotive aftermarket has gradually heated up this year and has become the focus of attention of all parties. Not long ago, the largest fake car film case cracked in Huangshi, Hubei shocked the whole country, and this anti-counterfeiting case was not isolated. Many internationally renowned brands that were also victimized by fakes sounded the clarion call of "fighting against counterfeiting". As a leading company in the automotive heat insulation film industry, 3M has strategically cooperated with law enforcement agencies in many places and jointly carried out a series of surprise anti-counterfeiting operations across the country.

3M cooperates with law enforcement agencies to crack down on counterfeit goods nationwide

3.15 Consumer Rights Day is approaching, and the anti-counterfeiting of the automotive film industry has sparked heated discussions again. As an industry leader, 3M has joined forces with local law enforcement agencies to carry out a series of anti-counterfeiting actions across the country. In troubled times, heavy codes should be used, and heavy blows must be used to crack down on counterfeiting. It is understood that this anti-counterfeiting operation has covered 74 markets across the country, rectified 864 counterfeit stores, cooperated with industry and commerce, quality supervision, and public security departments in many places across the country to investigate and deal with 1,526 cases of counterfeit production and sales in various places, and initially estimated that the amount involved was as high as 15 million yuan. The main targets are concentrated in Guangdong, Hebei, Shanghai and other places with large scale and particularly serious counterfeit production and sales dens. The accuracy and strength of the target of cracking down on fakes is unprecedented.

For this reason, the reporter also visited the relevant departments of this anti-counterfeiting operation and learned that the anti-counterfeiting process is not easy. In order to make sufficient preparations, the investigation and analysis in the early stage are quite rigorous. After the investigation confirmed the target, the anti-counterfeiting action team composed of local public security department and 3M investigators went deep into the local area to search and collect evidence, and encountered a series of violent anti-law incidents in the process of cracking down on counterfeiting in various places. In the end, after a series of arduous anti-counterfeiting operations, the law enforcement department has obtained first-hand evidence of many counterfeiters and sellers, transferred them to the procuratorate for trial, and filed criminal proceedings for the crime of selling goods with counterfeit trademarks. was sentenced to criminal punishment.

Maintain market order 3M firmly believes in cracking down on counterfeiting and cooperates with law enforcement to set an example for the industry

At present, the success of a series of anti-counterfeiting actions is only a phased victory, and there is still a long way to go to completely wipe out the fake car film market. The reporter saw from an in-store sales list presented by the police that the cost of purchasing the fake film was 100 yuan, but the selling price reached 3,000 yuan, which is astonishingly high. Attracted by high profits, not only small street shops are selling fakes, but even some 4S shops are involved. What the counterfeiters and sellers harm is not only the economic interests of consumers, but also the health of consumers. Fake car films are made of inferior materials, most of which are directly sprayed with white film, which does not have the effect of heat insulation and UV protection at all. Moreover, the blurring of the fake film will affect the driver's vision. The adhesive also contains harmful substances such as formaldehyde and benzene, which can easily induce chronic poisoning and damage the lives of drivers and passengers.

Faced with such a market situation, 3M, an internationally renowned brand that has been actively cooperating with law enforcement agencies in cracking down on counterfeiting from the beginning to the end, has strengthened its belief in cracking down on counterfeiting while deeply feeling the difficulty of cracking down on counterfeiting. 3M said: "As a brand, 3M will unconditionally fully support the anti-counterfeiting actions of law enforcement agencies. Although the counterfeiters and counterfeiters in the anti-counterfeiting process are arrogant and even faced threats of violence many times, 3M will not be punished for this. Scared off. At present, the automotive insulation film industry has become a common consensus that good and bad people are mixed. To completely change this phenomenon, there is still a lot of effort to be done. 3M is willing to be the vanguard of the industry's anti-counterfeiting, and will resolutely cooperate with law enforcement agencies no matter what resistance it encounters. Stand together and spare no effort to create a clean and safe market environment for automotive insulation film for consumers." At the same time, 3M also reminded consumers again: don't be greedy for profit and save trouble, and stick to the fake film bundled with 4S stores; Small shops on the street apply film; fake car film is not tolerated, and after encountering fake car film, you should go to a regular car beauty shop to deal with it. After applying the film, you must ask for an electronic warranty card to distinguish the authenticity and enjoy the quality and after-sales guarantee of the genuine car insulation film, so that you can truly guarantee your own rights and interests!