On August 25, the Chengdu International Auto Show opened, and the "Nezha Automobile 2023 Chengdu Auto Show Press Conference" was held. The eyebrowless version of Nezha GT made a stunning debut, breaking the speed record jointly created with users, and the Nezha GT "Eyebrow Shaping Plan" was simultaneously launched. . At the same time, Nezha GT released the lap time of the world's first pure electric sports car on an F1 track in just 2 minutes and 39 seconds, which aroused the audience's amazement.
At the auto show, four new cars - Nezha GT eyebrowless version, 2024 Nezha S, Nezha AYA pet modified version, and Nezha U-Ⅱ challenge version were unveiled on the same stage, fully demonstrating the "spot black technology" of Nezha Automobile's Haozhi technology "The smart electronics are all-powerful. Spot black technology is the real technology. Only by letting users point the way can we conquer the world. Nezha Automobile insists on "putting technology first, co-creating users first", and demonstrated the brand's high-spirited attitude and seize the market with a series of stunning performances. The momentum of advancement at the commanding heights of technology brings cutting-edge travel experience to more users and promotes the rapid development of electric smart vehicles.
At the press conference, Jiang Feng, vice president of Nezha Automobile, and Cui Yue, champion of the CTCC China Touring Car Championship and China Formula Grand Prix, discussed in depth the cutting-edge performance of Nezha GT that is comparable to supercars, as well as the intelligent enjoyment that surpasses supercars, and will In-depth co-creation with users, gathering the personalized and fashionable GT family to modify the Nezha GT with full of personality and passion. Together, they can enthusiastically participate in expert classes, make friends with cute pets, explore street food, and have fun in a thousand-faced life. Side performance, B side life, release "speeding hormones".
[Nezha Automobile Vice President Jiang Feng interacted with racing driver Cui Yue at the scene]
You decide your "eyebrows" Nezha GT refreshes the ceiling of "user co-creation"
As China's only two-door, four-seater pure electric sports car, the Nezha GT hood sports kit is highly recognizable and is one of the iconic individual designs. In order to flexibly meet more needs and give users the right to choose "eyebrows" or "no eyebrows" for the hood, Nezha GT has only been on the market for 4 months. That is, after fully listening to and judging user needs, the "browless version" model was launched , all series will be equipped with the "eyebrowless version" cover as standard on October 1st; after October 1st, Nezha GT users who like "eyebrows" can choose the "eyebrow version" cover for 2,000 yuan, and there are three types The "eyebrow version" personalized cover sports kit can be selected to enjoy the playfulness and fun of "raising eyebrows".
At the auto show, Nezha GT also prepared a sincere "eyebrow trimming gift" for consumers: Users who place orders for Nezha GT before September 30 (including those who have already purchased the car) can choose: free replacement before December 31, 2023 "Browless version" of the hood or a free one-time modification of the personalized hood sports kit. The above services will be available for reservation on the official platform before September 30. In addition, if you place an order for the Nezha GT (excluding the 560 LITE model) before September 30, you can also enjoy a smart driving package gift worth 10,000 yuan.
[Nezha GT eyebrowless version]
Since its debut at the Shanghai Auto Show in April this year, the Nezha GT has quickly become consumers' first choice for sports cars with its "pure sports car genes". It has ranked first in the sports car segment's attention rankings for 17 consecutive weeks and has been ranked first for three consecutive months. The sales champion of the sports car category, surpassing traditional supercar giants such as Porsche, has become a new choice for owners of traditional supercars and luxury performance cars, opening up a new era of "Chinese supercars". After being widely recognized and praised by users, it can still respond to user needs super quickly. Nezha GT can be called the ceiling of user co-creation.
Nezha GT, the world's first pure electric sports car that laps the F1 track, ends the "sports car privilege"
Nezha GT's "sports car" characteristics are first-rate, and it can accelerate from 0 to 100 kilometers in 3 seconds, directly reaching the supercar camp. At this auto show, Nezha GT released its F1 track record: Nezha GT was driven by champion racing driver Cui Yue on the F1 track and ran a lap time of 2 minutes and 39 seconds that was the best among sports cars. Nezha GT is also the world's first pure electric sports car to challenge the F1 track, achieving a zero breakthrough. Cui Yue, who is accustomed to seeing high-performance supercars, marveled at the super performance of the Nezha GT: "This lap time was achieved by the Nezha GT without any modifications on the original tires. It is a veritable F1 lap time for a mass-produced sports car." Cui Yue He summed up the feeling of driving the Nezha GT as "flexible, fast, and the human and vehicle are integrated into one". He praised its suspension adjustment for making the rear of the car extremely flexible, the switch response in milliseconds, and the brakes are called art. He even said frankly that the Nezha GT "Very understanding", understands what a racing driver wants.
The Nezha GT, which can drift on track and park intelligently, has supercar speed and cutting-edge intelligence, has won the favor of many young users. Among consumers who buy Nezha GT, young people under 30 years old account for 51%, and 58.3% of Nezha GT owners are additional purchasers, many of whom own luxury brands or B-class and above models. These young people advocate freedom and fashion. They are also music experts, sports experts, senior travel friends, and cute pet masters... They are the rapid trend and the "hormones" that attract attention. Nezha Automobile will co-create in depth with users, and will successively hold modification competitions, expert classes, pet fairs and other activities to release the "speeding hormones" with users, create a GT life for thousands of people, and make technological sports cars more Fun and more trendy.
[Nezha car owner walks into Nezha Automobile booth]
"Product Year" New Car Lineup Upgraded Nezha Automobile's "Technology Put Usage First"
At the Chengdu Auto Show, in addition to the "eyebrowless version" Nezha GT, Nezha Auto also brought the 2024 Nezha S, a 200,000-yuan super handsome coupe with upgraded product capabilities, and the "150,000-level smart ceiling" Nezha U- II challenge version, the "five-seater large space intelligent pure electric SUV" Nezha AYA pet modified version that inherits Nezha V's championship genes, and brings fan benefits. All users who place an order for Nezha AYA during the Chengdu Auto Show can Enjoy a 1,000 yuan pet gift package, which includes a cute pet SPA service, a cute pet snack gift package, and a cute pet physical examination set.
At the auto show, Nezha Automobile also shared the newly released "Haozhi Technology Brand 2.0". Haozhi Technology Brand 2.0 can be said to be the core technology base that supports the Nezha Automobile brand. It covers Haozhi supercomputer, Haozhi skateboard chassis, Haozhi electric drive, The five leading technology products of Haozhi Extended Range and Haozhi Thermal Control have the overall advantages of "multi-specialty and multi-function" such as high intelligence, high efficiency, high performance, high comfort, and high integration. They have provided Nezha S, Nezha GT, Nezha U, Nezha AYA and subsequent series of models continue to be empowered. More importantly, the research and development results of the Haozhi Technology brand independently developed by Nezha Automobile will be open to the entire industry to jointly build a world-class smart electric vehicle ecosystem.
With the blessing of Haozhi technology, only one year after its launch, Nezha S has gone a step further, integrating the core configurations that users want most into the standard version, and renovated and upgraded it into the more valuable 2024 Nezha S;
The modified version of Nezha AYA pet has the advantages of trendy paint, large space, high intelligence, and long battery life. It solves the major pain point of "it is inconvenient for users to travel with their pets" and makes "taking pets out" fun and worry-free. .
The integrated evolution of "technical control + social cattle characteristics" has allowed Nezha Auto to develop rapidly both domestically and overseas. Its overseas areas are all over ASEAN, South America, and the Middle East, and it frequently dominates the sales list of market segments. For example, Nezha V topped the list in Thailand in June. Pure electric card trading champion. At this auto show, a delegation from Thailand's mainstream media made a special trip from Bangkok to the Nezha Automobile booth, hoping to decipher the secret of why "China's Nezha" has quickly become "the world's Nezha".
Adhering to the original intention of "making cars for the people", Nezha Automobile adheres to the pragmatic attitude of "putting technology first" and does not do technology "futures", puts user needs and experience first, and allows users to guide the country. Only by allowing "technological equality" to be implemented from theoretical research and development to every detail of every car, and making smart cars that are truly easy to drive, easy to use, and "likeable" can we stand tall in the surging new energy wave. Forefront.
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