On December 15, FAW-Volkswagen ID.7 VIZZION (Inquiry | Pictures | Parameters) was officially released at the Foshan MEB smart factory. A total of 3 models were launched with a guide price range of 227,777 yuan to 262,777 yuan. This is the first product of the Volkswagen ID. family 2.0 era, and it is also the third pure electric model of FAW-Volkswagen in the Chinese market. It is of great significance in the Volkswagen ID. family.
It is worth mentioning that compared with the starting price of the overseas version of the Volkswagen ID.7 VIZZION, which was put into production at the Emden plant in Germany and pre-sold at 56,900 euros (approximately RMB 442,000), the pre-sale price of the domestic version of the ID.7 It's nearly half cheaper.
On overseas social media, some foreign netizens pointed out that China has lower costs in the battery field, as well as parts and labor costs, so the prices of Chinese electric vehicles are cheap and reasonable but enviable.
ID.7 VIZZION targets the middle class’s car replacement needs
Driven by the great wave of electrification, more and more users are beginning to consider replacing their fuel vehicles with new energy vehicles. This is not only because everyone around them is driving electric vehicles, but also because electric vehicles have become more convenient than before. Cheaper, more convenient charging and recharging, better after-sales service, and lower usage costs have created this urgent need for car replacement.
Among joint venture brands, Volkswagen is undoubtedly the most influential and loyal one. It is reported that Volkswagen's cumulative sales in China have exceeded 40 million vehicles, including many old users who have deep affection and trust in the Volkswagen brand. The ID.7 VIZZION launched at this time just brings a more reasonable choice to these users.
From the beginning to now, Volkswagen has been the joint venture brand that understands the Chinese market best. Therefore, the user pain points that ID.7 VIZZION only captures are almost all the users who use electric vehicles are hesitant. The most important thing is whether the quality is reliable, charging, etc. Is it convenient? Is it really a brand new product on a brand new platform produced for electric vehicles?
Volkswagen really understands Chinese users
As a long-established car company, Volkswagen has always been very clear about its own strengths and weaknesses. Making compromises and changes for users and the times is easy to say, but the larger and more successful the company, the harder it is to achieve. This is why, for example, the legal system The reason why this model gradually withdraws from the Chinese market.
1. The appearance is both familiar to the public and different, classic, durable, exquisite and not exaggerated.
One of the reasons why many German fans like Volkswagen is its simple and attractive appearance. In terms of styling design, ID.7 VIZZION adopts the "free shape" design concept. The body lines are very elegant, and a large hatchback, suspended roof and 3D Elements such as three-dimensional floating taillights achieve a balanced unity of design aesthetics and powerful functionality. In addition, thanks to the flexibility of the MEB platform, it retains the short front overhang and appropriately extends the rear overhang design, making the body proportions more coordinated and more attractive.
In addition, the new car's drag coefficient has been reduced to 0.23Cd. As a reference, the Porsche Taycan's drag coefficient is 0.22Cd, which has almost reached the sports car level.
2. Exclusive charging service prevents users from worrying about mileage
Although the performance of the ID.7 VIZZION is relatively satisfactory, it focuses on one truth. Referring to the past performance of the ID series, it basically has such characteristics. The actual battery life is almost the same as that of mainstream models.
In order to provide users with a better experience, Volkswagen has built 1,504 charging stations and 12,037 charging terminals, covering 201 cities. Top 23 key new energy cities such as Beijing, Shenzhen, and Chengdu have achieved coverage of a supercharging station within 5km.
In addition, when users place orders through the official client, they can also enjoy 7*24h charging service personnel who will come to recharge the car. Door-to-door pick-up and delivery services for recharging the car have been implemented in 195 cities, making truly worry-free travel possible.
3. The main quality of new cars is that they can be used and driven with confidence.
Established car companies have a rich heritage in car manufacturing and will provide users with quality control at all levels. ID.7 VIZZION uses high-strength and ultra-high-strength steel as high as 81%. In terms of three-electric safety, each battery cell is inspected. 100% monitored. The "armor battery" shell structure not only resists external impact, but also isolates the natural environment inside the battery. In terms of safe driving safety, the Travel Assist 3.0 full-journey intelligent assisted driving system has added an interactive lane change assist function and has 21 active safety configurations.
ID.7 VIZZION may subvert the pattern of electric vehicles in the joint venture market
In terms of brand influence, Volkswagen has always had a broad user base and good reputation. In terms of product competitiveness, ID.7 VIZZION is undoubtedly the leader in the joint venture electric car market, whether in terms of battery life, space, intelligence, safety, etc. Has best-in-class performance. Performance in channels and after-sales service will help Volkswagen quickly open up China's electric vehicle market.
In the second half of the competition in the new energy market, the fate of established car companies has put unprecedented pressure on new brands that have been doing PPT before. BYD's sudden rise has proved that established car companies have real advantages on this track, and Volkswagen ID. 7 The market targeted by VIZZION does not overlap much with BYD. I believe that Volkswagen will become another leader in the new energy market with this electric Magotan (Inquiry | Picture | Parameters).
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