Looking at the essence through the phenomenon, the sales of Lynk & Co 03 exploded again in September. What did you see?

Although new cars are now on the market in our country one after another, giving people the impression that the situation in the car market is great, the real situation is not like this. The overall sales of cars are not increasing but falling. Nowadays, when it comes to the decline in sales, everyone is no longer surprised. The cold winter of the auto market seems to be a heavy dark cloud that will not dissipate for a long time. But in this environment, if there is an A-class sedan with a monthly sales of 6,528 units, what is the concept? Some people may say that looking at the current A-class car market, 6528 cars can only barely be in the second-tier camp. After all, the top ten sales of A-class cars all start with monthly sales of 15,000 units. The top three such as Sylphy, Lavida, Sagitar, more than 30,000 units are sold at every turn. 6528 vehicles, is there anything to be proud of? However, if we narrow the scope to "A-class sedans with a starting price of more than 100,000 yuan", then the monthly sales of 6,528 units can definitely squeeze into the top 20%! Next, let's narrow the scope a little further: "Chinese brands only." Presumably, this kind of achievement is already a rare and elite model in the industry, right? If this car were labeled as a "sports sedan", it would be enough to become a milestone model among A-class cars! Yes, there is such a car, it has been on the market for less than a year, but it meets all the above demanding conditions! It is Lynk & Co 03! When you mention Lynk & Co 03, you may suddenly realize that after all, this is WTCR's championship-winning model, and its sales will naturally not be bad. But do you know what this data means? In August, the sales of Lynk & Co 03 exceeded 5,000 units for the first time, becoming the only Chinese brand sports sedan with sales of more than 5,000 units that month and a starting price of more than 100,000 yuan. This seems to have never happened in the history of Chinese automobiles! In the past September, Lynk & Co's March sales exceeded the 6,500 mark again, which shows that its market performance is no accident. Without excellent product strength, how can it repeatedly create miracles in this cold automotive winter? And in the current situation of China's automobile development, A-class cars have always been the weak link of Chinese brands, and there has been a lack of a true "sports sedan" in the market. The long-term focus of car companies on the development of SUVs has led to an imperfect automotive product matrix. The sedan field started late and the investment is still low. Therefore, more car companies choose to launch some household products that are relatively low-priced, have little technical content, and have a wider audience. Cars, this has also become the main reason why the development of Chinese brand cars and even the entire A-class car market has been hampered. The emergence of Lynk & Co 03 just fills this market gap. Its starting price is set at 113,800, which is already the upper limit of the price of local A-class cars in the past. It has completely entered the price range of first-line joint venture cars, and is equivalent to the price of joint venture sports models such as Civic and Angkesela. These models have strong strength in terms of brand awareness and user reputation. If Lynk & Co 03 wants to "get ahead", it must overcome these obstacles one by one. Now the sales data in September is enough to show that Lynk & Co 03 has found its place among these powerful enemies! Behind this sales data is not only the trust of thousands of car owners, but also Lynk & Co’s silent hard work and investment despite difficulties and obstacles. The market lacks such a car, so we will build it with our heart; the public is hesitant about the strength of the product, well, we will prove it to you! Fans who like to watch motor sports events should know that in this year's WTCR World Touring Car Championship, Lynk & Co is the "outstanding" dark horse. The Lynk & Co 03 TCR racing car jointly built by Cyan Racing and the Lynk & Co 03 TCR race car was at the first stop of the race—— He won the championship at the Morocco Station. Since then, he has appeared on the podium many times in each competition, attracting the attention of the world. After all, this is the first car to represent a Chinese car in such an international competition and win the championship! In the recent Ningbo race, Lynk & Co took full advantage of its home court momentum and won two championships, one runner-up and one third place. The team rushed directly to the first place in the standings. According to this ferocious momentum, Lynk & Co. 03 TCR is very likely to become the annual champion! And such a Lynk & Co 03 TCR with the halo of championship is built on the basis of the production version of 03! With the exact same body, exactly the same chassis structure, and a starting price of 113,800 to buy an excellent championship model, doesn’t the Lynk & Co 03 deserve to own the market? Presumably after seeing this, everyone has a deeper understanding of the Lynk & Co brand. A story about a Chinese high-end car brand has already begun in a decent way. In the foreseeable future, this story will become an inexhaustible "source of value" for the Lynk & Co brand!