One spring equinox, a new car, a live broadcast “spanning 30 years”

Unconsciously, this epidemic has affected us for more than two months. Although everyone has returned to work for many days, the impact of the epidemic on all walks of life has not diminished, especially the automobile industry. Live launches, live meetings, live car sales, it seems that all car activities are linked to "live broadcast". However, because this novel form is still in the exploratory stage, the combination of the two often seems to be "coherent but seemingly inconsistent". However, amidst all the exploration, there are still car companies that perform outstandingly. On March 20, the spring equinox, an unprecedented new car launch event kicked off. The Land Rover brand used a 30-hour long live broadcast to create a live broadcast feast, telling the majority of netizens about the Discovery series’ 30 years since its birth. Glorious history. At the climax of the event, the latest member of the Discovery family, the new Land Rover Discovery Sport, was launched, which not only demonstrated its extraordinary performance to the audience, but also demonstrated the manufacturing strength of Chery Jaguar Land Rover. At the same time, the eighth season of Land Rover’s “Endless Discovery” campaign was officially launched. It is worth mentioning that this 30-hour live broadcast, involving multiple domestic and foreign scene materials and the participation of many celebrities from different industries, concentrated on the integration and deployment of global resources of the company, and this 30-hour live broadcast The hour-long live broadcast is a tribute to the 30th anniversary of the Land Rover Discovery family. 30 years of trials and hardships have created a legendary family. When the first-generation Land Rover Discovery was officially launched in 1989, few people could have imagined that this car named "Discovery" would later grow into a car that spans 30 years and has multiple models. A large family with models and cumulative sales of more than 1.3 million vehicles. But in fact, this may have been foreshadowed from the first day of the birth of Land Rover Discovery, because product features such as versatility and practicality have always been with the Land Rover Discovery family, which has also made it one of Land Rover's best-selling models. one. From the emergence of the first-generation discovery in 1989, to the stunning debut of the second-generation discovery in 1998, to the global popularity of the third and fourth-generation discoveries in 2004 and 2009, to the discovery of the divine movement and the fifth-generation discovery Discovery is presented with a forward-looking image, and the Discovery family will always adhere to its innate nature of explorers and win the hearts of the people. Faced with countless possibilities in the future, we may hesitate, but the discovery family does not. In the course of more than 30 years of development, the Land Rover Discovery family has continuously improved its all-terrain capabilities and versatility. As a senior "explorer", it has led countless car owners to actively discover and explore the beauty of life. The new Land Rover Discovery Sport launched during this 30-hour live broadcast will embrace every life-loving Discovery family owner with a new "explorer" identity. "Discovery is endless", explore the great rivers and mountains of the motherland. Spring has arrived, as the domestic epidemic is gradually under control. You and I, who have been holding back at home for a long time, must have been unable to hold back our desire to travel and want to experience the great rivers and mountains of our motherland. The Land Rover Discovery family is undoubtedly the most suitable for this theme. As the saying goes, "Every great discovery comes from a new discovery." Since 2012, the Land Rover brand has launched an innovative experiential marketing campaign "Discovery without End." Today, the "No End to Discovery" journey has become one of Land Rover's most influential brand activities, and has received active participation and widespread praise. This year, the eighth season’s exploration journey with the theme of “Discovering Great Beauty” will start again. Mogan Bamboo Sea, Tibetan Pure Land, Meiling Ancient Road, Western Desert Road, Vast Grassland, Tengchong Secret Realm, Island Journey, Snow Driving Chongli, 8 highly distinctive routes and 8 breathtakingly beautiful environments. Land Rover hopes to be with you. Together, we can discover the "beautiful scenery" along the way, the local "food", the exquisite and unique "beautiful things", meet the various "beauties", and find our own "beautiful scenery". As an important "partner" during the journey, the new Land Rover Discovery Sport, also launched at this conference, is naturally indispensable. It has advanced technology and a different kind of "temperature". As a new member of the Land Rover Discovery family, the new Discovery Sport undoubtedly takes over the "baton" of Discovery. This time, the manufacturer positioned it as a "medium-sized all-terrain SUV that is luxurious, practical, smart and courageous." It wants to impress not only all-terrain SUV enthusiasts, but also new middle-class families. However, how easy is it to impress new middle-class families? As a new car with a guide price of 356,800-455,800 yuan, the new Land Rover Discovery Sport faces competitors who have been at the same level for many years. They may catch people's attention with their unique designs. , or impress people with exquisite craftsmanship. So, in a market crowded with competitors, how does the new Land Rover Discovery Sport gain favor? Naturally, I still discovered the characteristics that have been inherited by the family for 30 years: versatile and practical. Off-road and sports performance have always been the main tags of the Land Rover Discovery family, and the new Land Rover Discovery Sport further strengthens them. The new car is equipped with the second-generation intelligent All-Terrain Response Adaptation System (ATRS), 6+1 terrain and driving modes, coupled with Land Rover's world-leading all-terrain "see-through" technology, with a wading height of up to 600mm and excellent approach, departure, and Through the angle and Land Rover's iconic ATPC all-terrain process control system, it is enough to provide powerful off-road escape capabilities, making outdoor adventures more calm. At the same time, as the same platform model of the new generation Land Rover Range Rover Evoque, the new Land Rover Discovery Sport based on the PTA luxury transverse engine platform has been significantly improved in terms of driving comfort and control stability. In addition to the new platform, power is one of the biggest highlights of the changes in the new Land Rover Discovery Sport. The new Yingjieli 2.0T engine is paired with 48V mild hybrid technology, coupled with the newly adjusted 9AT gearbox, which not only reduces the vehicle's fuel consumption, but also greatly improves the vehicle's dynamic response and smoothness. The blessing of many new technologies gives the new Land Rover Discovery Sport the strength to surpass its peers. But cars are never just cold industrial creations. When building this adventure car, Land Rover also gave it a unique warmth of humanistic care. When traveling in the city, we always feel that there is enough space in the car. But when it comes to traveling far, there never seem to be enough seats. In order to meet the space needs of new middle-class families, the new Land Rover Discovery Sport adopts the first 5+2 seat layout in its class. The theater-style seat design becomes particularly important when needed, and the door opening angle is close to 90°, etc. The design also makes it more comfortable for the whole family to travel together. In addition to these user-friendly designs, the new Land Rover Discovery Sport also focuses on creating an exclusive space for the car owner. Customized personalized decorative panels and reasonably arranged storage spaces in the cockpit ensure that no matter how many accompanying items you have, you can keep them in order. Discovery family car owners who love exploration and life also attach great importance to the quality of life. Naturally, they are not satisfied with just walking through the reinforced concrete jungle. In order to reduce the worries of car owners during long-distance travel, the new Land Rover Discovery Sport is equipped with the ADAS L2 level intelligent driving assistance system, making long-distance travel more comfortable. Of course, with the worsening of urban smog, especially the impact of the new coronavirus epidemic, in addition to the safety performance of the vehicle itself, everyone is also paying special attention to the air quality inside the vehicle. The new Land Rover Discovery Sport is equipped as standard with an air quality monitoring system, a PM2.5 haze purification system and a nano-level negative ion sterilization system. While proactively preventing haze, it effectively kills a variety of bacteria, with a killing rate of up to 95.96%. Compared with the general in-car purification system, the nano-scale negative ion sterilization system ionizes the air to produce charged negative ions wrapped by water molecules, which then combine with the positively charged hydrogen ions in the air pollutants to effectively Sterilization and disinfection effects bring the air quality in the car to a better level. "As our mobile home, the car is an extension of our home." Chen Xuefeng, executive vice president of Chery Jaguar Land Rover Automobile Co., Ltd., said at the press conference, and this is why the new Land Rover Discovery Sport becomes more "warm" reason. To achieve these "temperatures" is naturally inseparable from Chery Jaguar Land Rover's continuous improvement in craftsmanship. As a luxury all-terrain SUV that needs to accompany its owners to deep mountains and dense forests, "sturdiness" is what the new Land Rover Discovery Sport must achieve. In order to achieve higher body rigidity and better passive safety protection effects, in terms of body structure alone, the new Land Rover Discovery Sport incorporates a variety of materials such as aluminum, magnesium alloys, and composite materials, and uses a wide range of higher-strength materials. Steel, of which the A, B, C pillars and chassis beams are all made of hot-formed ultra-high-strength steel, and the proportion of ultra-high-strength steel used in the body reaches 13%. What makes all this possible is the Chery Jaguar Land Rover Changshu factory that has been innovatively upgraded for the new Land Rover Discovery Sport. As Jaguar Land Rover's first vehicle manufacturing plant outside the UK, and also Jaguar Land Rover's global model plant, the Changshu plant has upgraded the manufacturing and quality of the new Land Rover Discovery Sport. In order to match the new MHEV 48-volt mild hybrid engine, the Changshu plant has added Installed the BAS MHEV BOX sub-assembly line. The world's leading AGV system is used to open up real-time communication between the MES system, Andon system, electrical inspection system and tool tightening system, and enhance data tracking throughout the manufacturing process, ensuring the quality and production efficiency of MHEV BOX sub-assembly and assembly. In order to ensure "zero defects" in the chassis process, the factory has added the PIVOTWARE visual error-proofing system. It monitors the assembly work of key components such as chassis springs and brake discs. While guiding the operator's operations, it can also trace key data such as pressure and torque to the source. All of this is to make every Jaguar Land Rover owner's car more comfortable and enjoyable. After 30 years of trials and hardships, the Discovery family seems to have never changed, and its versatile and practical product features are deeply rooted in people's hearts. But in fact, I found that the family is also changing and becoming warmer. From realizing one person's long journey to realizing the dream of a family adventure, the spirit of wholeheartedly exploring the unknown and never ending is deeply rooted in every lover. In the hearts of those who live and love discovery. The 30 years of Land Rover Discovery have been 30 years of constant change. In the future, Land Rover, which increasingly understands Chinese people, may lead more car owners to explore and "discover".