Luka Comment: Is it really impossible to buy a second-hand new energy vehicle if its value retention rate is too low?

When everyone bought a new car ten years ago, few people paid attention to issues such as the residual value of the vehicle and the value retention rate of second-hand cars, because at that time most people thought that the car was a large item that would be used for a long time. Nowadays, with the electrification As times and user consumption habits change, it is very common to buy a new car every three or five years. In particular, the development of new energy vehicle technology is accelerating, and various eye-catching configurations and new technologies are emerging one after another, making consumers eager to buy a new energy vehicle. Second-hand cars have also become an indispensable part of the market. However, consumers are not very interested in choosing second-hand new energy vehicles. The reason is that the value retention rate of second-hand new energy vehicles is relatively low. New energy vehicles are still in the development stage, and electric vehicles are being updated faster than traditional vehicles. Much more, and as core technologies such as batteries and motors become more mature, and the cost of new energy vehicles gradually decreases, new energy vehicles will undoubtedly lack advantages in performance and price. The brand determines the residual value rate. According to the China Automobile Value Preservation Rate report previously released by the China Automobile Dealers Association, new energy vehicles have begun to enter the second-hand car market in batches. However, the overall residual value of new energy second-hand vehicles is low and the activity of second-hand transactions is poor. It can be seen that in the Chinese market, the three-year value retention rate of Tesla Model S reaches 69.8%, surpassing the second-ranked BMW 5 Series PHEV by nearly 20 percentage points. While traditional foreign giants and local electric models can barely maintain low performance, other domestic brands are already far below the level of fuel vehicles. Among the top five in the ranking, only BYD Tang DM can maintain a three-year value retention rate of 49%, and the other models are ranked at the back of the list. In fact, the new energy vehicle market has developed relatively maturely, but the development speed of the second-hand car market is obviously lagging behind, and the low value retention rate is a serious challenge faced by all new energy vehicle companies and the new energy market in the development process, and domestic new energy vehicles The brand's product value retention rate rarely exceeds 50%. In other words, when consumers purchase second-hand cars, the first factor they consider is the brand effect. For automobile manufacturers, brand influence and reputation directly affect the product's ability to command a premium on the residual value of used cars, and this is also an important factor in determining whether a used car retains its value. Therefore, we can also see that domestic manufacturing New car forces have also begun to shape their influence on brands and make changes in manufacturer policies. Manufacturer policies increase the residual value of used cars. In order to ensure the value of its own brand of used cars, NIO has also launched corresponding policies to ensure the residual value rate. That is, the first owners of NIO ES8 and ES6 (excluding commercial vehicles) will enjoy lifetime In addition to the free warranty, you can also enjoy free lifetime battery replacement service. NIO car owners who meet the conditions only need to drive to any operating battery swap station to enjoy unlimited free battery swap services for life. However, this policy is more cost-effective for first-time car owners, but is not available to second-hand car owners. In contrast, the three-year 40% discount replacement policy launched by Xpeng Motors is relatively realistic in terms of value retention. That is, when owners of the G3 2019 model purchase any new model of car that Xpeng Motors will sell after three years, they have the right to The G3 2019 vehicles that meet the standards will be exchanged to Xpeng Motors at 60% of the bare car price in the car purchase contract, and the difference will be paid to purchase new Xpeng Motors cars to ensure consumers' own value when trading second-hand cars. At the same time, WM Motor has also released the official Zhixuan certified used car brand, using direct purchase, direct sales, direct sales, and direct leasing models throughout the entire life cycle of used cars, building a WM remarketing ecosystem, and improving product quality from the source. The value preservation rate reduces the user’s replacement cost. However, the policies of these companies are limited to their own models and do not involve the entire second-hand new energy vehicle market. Therefore, no matter what the manufacturer's policy is, the residual value rate of new energy used vehicles and the residual value of new energy used vehicles Whether it can circulate in the market has also become a factor that manufacturers must consider when selling vehicles. Who can bring more valuable cash discounts to old customers when they buy a new car next time, or who can guarantee the quality of second-hand new energy vehicles? Value, who can give users a more affordable guarantee. How to buy new energy used cars? So can new energy used cars be bought? We all know that it is precisely because of the different powertrains used in traditional fuel vehicles that electric vehicles are upgraded faster than traditional fuel vehicles, so the depreciation of new energy used vehicles will drop sharply. However, new energy vehicles are different from the replacement of traditional fuel vehicles. After all, the current upgrade speed of electric vehicles is too fast, and major changes are made in corresponding configurations and batteries every year, resulting in many people who are accustomed to the replacement speed of traditional fuel vehicles. Consumers simply cannot adapt. What consumers can accept is that only rapid replacement of electric vehicles can avoid this problem. Therefore, in the face of rapid upgrading of electric vehicles, if consumers want to experience the latest models, core technologies, and safer For electric vehicles, it is necessary to speed up the replacement of new cars, just like the speed of replacing mobile phones. However, this approach increases the financial pressure on consumers and cannot solve the problem of residual value of second-hand cars. Therefore, when the original value retention rate and update iteration are too fast, if you want to ensure the price of new energy used cars, you must either buy products with better manufacturer policies that can increase the value of your own vehicles, or buy products with strong brand and reputation influence. Products that are deeply rooted in the hearts of the people will increase the residual value rate. Otherwise, it will increase the pressure on car purchase costs and make the residual value rate of new energy used cars even lower. Written at the end of the article From the current market point of view, the problem of low value retention rate of new energy vehicles makes second-hand new energy vehicles basically unable to circulate. This is also the reason why everyone stays away from new energy second-hand vehicles. If you want to buy new energy vehicles in the new era, The energy used car market has changed, and solving the problem of value preservation is also something that major manufacturers must consider. After all, there are still many problems that need to be solved in the new energy second-hand car market at this stage. Also, because the new energy car market is in a stage of rapid development, many systems have not yet been truly perfected. Therefore, buying a second-hand new energy car is not A very wise choice, but also not the best opportunity.