New energy vehicles are at an inflection point, and the future is about product and brand upgrades

Affected by factors such as the switch from National Five to National Six, the reduction of subsidies, and the entry of joint ventures, the domestic new energy vehicle market has entered a stage of short-term pressure, but there are opportunities within the challenges. Since the transition period of the new energy subsidy policy ended on June 25, the sales growth rate of new energy vehicles in my country has begun to decline sharply. According to data released by the China Automobile Association, the sales growth rate of new energy vehicles has declined year-on-year for four consecutive months. From January to October this year, the production and sales of new energy vehicles were 983,000 and 947,000 units respectively, and the growth rates fell back to 11.7% respectively. % and 10.2%, which is far from the previous growth of 50% or even more than 100%. How is the industry responding to the challenge? Recently, SAIC Roewe held the "Innovation 2020+" Green Core strategic communication meeting. At the communication meeting, SAIC Roewe focused on market development trends and user needs in 2020 and the near future, and proposed a development route for all-dimensional breakthroughs in new technologies, new designs, and new models. With new ideas that are both forward-looking and practical, it provides industry technology Breakthroughs, design innovations, and service upgrades provide the direction. Thanks to the vigorous promotion and popularization in recent years, domestic users are becoming more and more accepting of new energy vehicles. Coupled with the competitive pressure brought by the entry of joint venture car companies into the market, Chinese car companies are bound to develop products to truly meet user needs. The road to upgrade and brand improvement. As one of the earliest car companies in China to develop new energy sources, SAIC Roewe has always adhered to the "technical" route and is the only domestic company with world-leading technology and technology in the three major technical fields of "pure electric, plug-in hybrid, and fuel cells". Enterprises with independent intellectual property rights. In 2015, SAIC Roewe launched the "Green Core" technology brand forward-looking, with a complete new energy system and complete technical reserves. Its independent research and development results even won the second prize of the 2017 National Science and Technology Progress Award. At the same time, SAIC Roewe quickly transformed its technological advantages into product advantages and successively launched a series of new energy vehicles such as Roewe ERX5, Roewe Ei5, Roewe ei6, and Roewe MARVEL X. With all-round high quality, sales of SAIC Roewe new energy models bucked the trend in the cold winter of the car market. In the first three quarters of this year, Roewe Ei5 sold nearly 10,000 units in the private market, topping the sales list of pure electric family cars in this segment; Roewe ei6 It has become the only plug-in hybrid model with a sales volume of less than 200,000 yuan exceeding 10,000 yuan. What’s even more rare is that the average price of Roewe New Energy’s main sales model is more than 150,000 yuan, which has firmly established its mid-to-high-end positioning in the market and won the trust and recognition of users. SAIC Roewe not only focuses on independent research and development, but also achieves comprehensive control of "three power" technologies through cooperation with top companies. At the same time, SAIC Roewe New Energy has also opened up a new field of AI application, applying artificial intelligence to the automatic combination of driving mode, energy recovery mode, and power management mode, allowing the car to actively adapt to the environment and users. At the communication meeting, Roewe proposed a new model. On the user side, new services such as car viewing, in-depth test drives, and new consumption subscription models will be launched to enhance user service experience and value perception; while on the sales side, new financial services and new sharing will be launched. Operations, new interactive social networking, and new smart living rooms will build the "fourth power" of SAIC Roewe New Energy and improve dealer service capabilities and quality. Looking around the world, more and more countries are beginning to increase their support for the development of the new energy automobile industry. The United States is brewing a $454 billion new energy subsidy policy; Germany plans to increase the existing electric vehicle subsidy amount by 50%, up to a maximum of 6,000 euros per vehicle; India is reducing the deposit required to purchase new energy vehicles and giving more to the new energy vehicle industry. Tax incentives... In the future, the new energy vehicle market, including the Chinese market, will still be full of business opportunities. Author: Zhang Xiaoming Editor: Zhou Yuan Editor: Shao Zhen *Exclusive manuscript from Wenhui, please indicate the source when reprinting.