Many joint venture brands have failed in China: it’s not that joint venture cars are bad, but that domestically produced cars are getting stronger and stronger

Domestic joint venture cars are getting weaker and weaker. This is a common feeling among consumers when it comes to joint venture brands. Except for the Japanese and German models that can maintain strong competition, other joint venture brands are really getting worse and worse, especially More and more joint venture brands are delisting from China. Although some brands have not delisted, they are on the verge of delisting. There are even some car companies that exist in name only. Why Suzuki wants to delist is because it cannot survive in the domestic market. If there is room for continued survival, Suzuki will not withdraw from the Chinese automobile consumer market. Although Suzuki is a proud car company and is unwilling to compromise for the market, small cars Doesn’t the car have any living space? No, small cars like the Polo, Fit, and Zhixuan are as popular as ever. Why can't Suzuki do it well? Suzuki is a car company that has clearly delisted. How many brands are worthy of their name, such as DS and Fiat? Although they are still in the name of the Chinese market, their sales have actually fallen to the bottom. Whether they will delist is unclear. Important, not many people bought it anyway. The famous Japanese brand Mitsubishi Motors, the originator of Chinese cars, even today, there are still many domestic car brands using Mitsubishi engines. It is such a grandfather-like car brand that is increasingly failing in the domestic market. When it comes to cars, Mitsubishi has nothing to say about technology and quality, but in terms of sales, it really deserves the title of Grandmaster. The current Mitsubishi can be said to be at the bottom of Japanese cars, even worse than Mazda. Does the legal camp still have a presence in the country? Taken together, the four major car brands, DS, Peugeot, Citroën, and Renault, have a cumulative market share of less than 1%. This is the current situation of the entire French car market in the domestic market. Tavares' PSA has always advocated not to withdraw from the Chinese market. Without sales, it doesn't matter whether to withdraw or not. Renault is already considering whether to close its Chinese factory, and it is another car company that is about to follow in the footsteps of Suzuki. Although Korean cars are slightly better than French cars, the sales of this car series are also not optimistic. Hyundai and Kia have also had a difficult time in the Chinese market in recent years. Faced with a step-by-step decline in sales and a loss of market share, their own But there is nothing they can do. It’s not that Korean cars are incompetent, nor that Korean cars are unwilling to let up on prices. It’s that no matter how Korean cars are made, consumers just don’t buy Korean cars. The reputation of the Republic of Korea has been ruined in the Chinese market. Almost exhausted. The two trump cards of American cars, Ford and General Motors, are slightly better than French and Korean cars. However, in the face of declining sales, even with the support of American technology, these two major car brands have begun to panic. In order to reverse the decline in the Chinese market, Ford has launched unprecedented changes, closing factories, laying off employees, increasing the development of new cars, and constantly making adjustments to the Chinese market. But so what, sales are still not improving. GM's declining sales have forced it to return to the four-cylinder camp from three-cylinder engines. German cars are all supported by Volkswagen. Although it is the largest joint venture car company with annual sales of more than 4 million, Volkswagen has also begun to decline in the Chinese market. Sales growth is weak and reputation is getting worse. Poor, consumers' crusade against Volkswagen continues to increase, especially due to multiple quality incidents that have made the public panic. Once faith collapses, the decline in sales will be a straight line. Only the major brands led by the Japanese camp can maintain strong growth, but Nissan, one of the three Japanese Musketeers, has also begun to enter a crisis. Perennial reductions in sales have caused consumers to criticize this car company, and Nissan's reputation It is no longer as good as Ryota, and has fallen far behind in terms of product competitiveness. Nissan can only rely on three or four models to maintain its sales, which is obviously much worse than Ryota's proliferation. In the past, they were aloof, enjoying the dividends of the growth of China's automobile market. With a little bit of advanced technology, they had massive sales. It can be said that they have made a lot of money over the years. But now, with the continuous rise of domestically produced cars, Under this situation, market share has been continuously eroded. SUV models led by Haval H6 have shown strong competitiveness in the SUV field. Cars such as Emgrand, for example, have begun to continuously narrow the gap with joint venture cars. Rather than saying that joint venture cars are no longer good, it is better to say that domestic cars are getting stronger and stronger. (This article was originally produced by the[Auto World]New Media Editorial Department, and the source must be indicated when reprinting)