The sales volume of “Car Ring” in the first month of 2020 exceeded 80,000, and Great Wall Motors’ “zero contact” plan increased the “anti-epidemic”

This year’s Spring Festival is destined to be extraordinary. At present, the whole country is busy fighting against the pneumonia caused by the new coronavirus. Since the outbreak of the epidemic, Great Wall Motors has donated 5 million yuan and 10 Great Wall pickup trucks worth 1.15 million yuan to the epidemic areas on January 28 and February 3 to help the country defeat the epidemic as soon as possible. On February 4, it jointly launched a 20 million yuan user care fund with its dealers. The third wave of anti-epidemic actions was launched on February 5, and the "three reductions and three taxes" policy was implemented for dealers. "Car Ring" learned that after this series of anti-epidemic actions, yesterday (February 12) Great Wall Motors and its four major brands, Haval, WEY, Euler, and Great Wall Pickup, comprehensively launched a "zero contact" plan. Four major measures have been taken to open up online/offline car purchase channels and provide users with services such as online consultation, car viewing, reservation and door-to-door test driving/delivery, etc., so that users can enjoy the experience without coming into contact with dense crowds or unsanitized vehicles. When using a car, through different forms such as online live streaming and brokerage, it helps users gain an in-depth understanding of vehicle performance, enjoy high car purchase discounts, and comprehensively protect users' health and safety. The specific measures are as follows: Launch the "National Broker" model: From February 10th to February 29th, users can register as an agent on platforms such as Autohome, Bitauto, Tmall, JD.com, and Suning's third-party flagship store , and by completing a series of tasks such as participating in sharing and recommending car purchases, you will receive gold coin rewards, which can be exchanged for physical gifts or car product coupons. You can also buy a car at a "fixed price" with heartwarming discounts: Before February 29, Great Wall Motors launched a "fixed price" preferential policy, with heartwarming discounts on the Haval and Euler brands, with the maximum discount amount up to 24,100 yuan. Online Q&A online with celebrities talking about cars: From February 20th to March 20th, Great Wall Motors will unite nearly a thousand dealers across the country and the live broadcast platforms that are popular among young people such as Douyin and Kuaishou to set up nearly a thousand special live broadcasts, led by senior Great Wall Motors product elites and authoritative media people comprehensively interpret Great Wall Motors' models. Worry-free car prevention and control at home: From February 20th to March 20th, in order to ensure users’ car safety, Great Wall Motors specially launched an online promotion campaign for car maintenance, providing car owners with air-conditioning maintenance, in-car sterilization, PM2.5 Heart-warming package benefits with up to 50% off, such as air-conditioning filter element replacement. The good news continues on the same day (February 12), Great Wall Motor released sales data for January. Compared with the previous pessimistic voices, Great Wall's report card is gratifying. "Car Ring" learned that Great Wall Motor 1 Monthly sales of new cars were 80,261 units. Among them, Haval SUV ranks first in China's SUV sales, while Great Wall Pickup takes the top three spots in the pickup truck market. New car exports increased by 18.36% year-on-year. In terms of specific models, sales of Haval H6, M6, and F7 models continued to exceed 10,000. Among them, Haval H6 sold 26,414 units, ranking first among SUV sales for 80 consecutive months. Haval M6 sold 14,291 units, a year-on-year increase of 18.36%, and was the only growth model among the main sales models. Haval F7 sold 10,193 units per month, with cumulative sales exceeding 10,000 units in 13 months. In terms of pickup trucks, the company achieved excellent results, with total sales reaching 13,421 units, a year-on-year increase of 17%. Among them, the Great Wall Cannon sold 5,551 units in January, ranking first among pickup trucks. The sales volume of Fengjun 7 in January was 4,530 units, ranking second in the pickup truck market, while Fengjun 5 ranked third with 3,340 units. So far, Great Wall Pickup has monopolized the top three pickup trucks and dominated the Chinese pickup truck market. The sales of WEY and Euler in January were relatively average. The WEY brand sold 6,395 units in January, of which VV5, VV6, and VV7 sold 1,724 units, 3,120 units, and 1,551 units respectively. Euler sold 1,300 units in January, maintaining a stable start. The launch of the "zero contact" plan is Great Wall Motors' fourth wave of anti-epidemic actions during the epidemic, and it is also Great Wall Motors' practice of caring about its users. During this special period, Great Wall Motors has fulfilled its social responsibilities. While fully supporting epidemic prevention and control, it has always adhered to the corporate culture of "openness and inclusiveness, innovation and enterprising, integrity and fairness, and responsible care", taking the immediate needs of users as the starting point, and differentiating itself from Great Wall car owners. Let’s overcome the current difficulties together and build a “Great Wall” to fight the epidemic.