Why is the sales volume of the famous Chevrolet Genesis only one-tenth that of the MG ZS?

Speaking of star models in the small SUV market, the first thing that comes to mind is Honda XR-V, Binzhi, Volkswagen Tange, Geely Binyue and MG ZS. Yes, these cars are among the top 10 sales in the small SUV market. For those who buy cars based on sales volume, they usually choose between these cars. In fact, in addition to the above-mentioned models, the Chevrolet Genesis, which was launched on September 5, has also become the focus of young consumers because its appearance and interior design are very dynamic, especially the black and red color matching, which gives people a strong desire to fight. , many fans are obsessed with it. However, the Chevrolet Genesis, which has a high reputation on the Internet, does not seem to be very popular in actual sales. In short, the actual sales are not proportional to its strength. Especially compared with MG ZS, the gap is even more obvious. PS: The reason why Chuangjie and MG ZS are compared here is because Chuangjie is a model under the SAIC-GM Chevrolet brand, while MG ZS is a model under the MG brand of SAIC Passenger Cars. The two are cousins. First, let’s look at the sales data compiled by the author below. Let’s look at the MG ZS first. It sold 10,480 units in November, ranking 33rd in the SUV sales rankings, even better than the Hyundai ix35. Based on its sales data from January to November, 91,269 units were sold, which means that the average monthly sales volume was 10,000 units. Let’s look at the Chevrolet Genesis. It sold 1,264 units in November, ranking only 134th on the SUV list. It didn’t even sell as well as the long-obsolete Kaiyi X3, Hanteng X7 and other models. Taking into account its sales volume from January to November, there are only 4,478 units. The actual situation is very unsatisfactory. Seeing this, some friends may ask, Chevrolet Chuangjie, which is obviously a bigger brand, has an advantage in terms of reputation, and both use 1.3T three-cylinder engines. Why Chuangjie cannot sell MG ZS, and its sales volume is only One-tenth of others! In fact, the first thing that is certain is that this has nothing to do with the 1.3T three-cylinder engine, because Chuangjie’s 1.3T three-cylinder engine is better than the MG ZS in all aspects. After all, GM has three major components There is no doubt that the strength and popularity in the field as well as the actual driving experience are superior to those independently developed by SAIC. So, the reason why Chuangjie is not selling well is actually its price. As you can see, Chuangjie’s pricing is 139,900-179,900 yuan, which is already considered a relatively high price among small SUVs. Although there is a discount of about 20,000 yuan in the end market, the actual price is still higher than the MG ZS’s 7.98 -112,800 yuan high. You know, now is an era of downgraded consumption, and people don’t have as much money as before. At this time, if there is no sincerity in terms of price, it will be difficult to impress them. What's more, in the current small SUV market, strong players like XR-V and Binzhi can be purchased at almost the same price as Chuangjie. Of course, in comparison, XR-V has withstood the test and maintained its value. In terms of efficiency, durability and other aspects, Chuangjie cannot compare. Secondly, it is the space for creation. Although it is close to the data size of a compact SUV, in actual driving, whether it is compared with the MG ZS or the XR-V, it actually does not have much advantage. For young people, they originally attach great importance to the performance of space, but Chuangjie did not perform as well as it should. On the contrary, other competing products did well, so their interest in Chuangjie decreased when they considered it. . Or as a friend of the author said, if Chuangjie can lower the price to less than 100,000 yuan, or consumers can buy one of the models at a price of 100,000 yuan, it will have a series of comfort and practicality If it is equipped with all configurations, it may be able to win a good market. After all, the competition in the current car market is so fierce, and latecomers must find their own space in the price war.[Conclusion]In your opinion, what is the real price of the Chevrolet Genesis? Regarding this, you are welcome to leave a message and interact with us, and we will discuss it together so that everyone can buy a good car that satisfies their needs.