Domestic Tesla drops to less than 300,000, is the era of fuel vehicles over?

Tesla's Shanghai Gigafactory officially started construction last year. This news immediately excited domestic Tesla fans, because the establishment of this factory means the arrival of Tesla's domestic production. Construction of Tesla's Shanghai Gigafactory started on January 7, 2019, and by January 7, 2020, Tesla delivered Model 3 to the first batch of social car owners as scheduled. Everyone is happy to be able to buy a Tesla for more than 300,000 yuan after it was made in China, but the more exciting things are yet to come. The price of the domestic Tesla Model 3 standard range upgraded version on Tesla's official website is 355,800 yuan. On January 3, 2020, Tesla announced that it would lower the guide price of the Model 3 standard range upgraded version by 32,000 yuan. The reduced price is 323,800. Including our country's government subsidy of 27,450 for new energy vehicles, the current terminal price of this domestic Model 3 is 299,000. Tesla, which represents the current commanding heights of electric vehicles, has a price of less than 300,000 yuan. I believe this is something no one would have thought of before it was produced in China. After all, when Tesla first entered the domestic market in 2014, the Model S started at 800,000 yuan. Price. Also thanks to Tesla's high-precision technology and the current trend of new energy replacing fuel, Tesla has been doing smoothly in China since 2014. After Model 3 entered the range of 300,000 units, orders from the Shanghai Tesla factory also reached its peak. According to Tesla staff, the current order volume for Model 3 is about 1,200 units/day. From this point of view, even if the monthly sales volume is 1,000 units per day, A conservative estimate is also 30,000 units. This result can be regarded as the leader in the entire automobile industry. So Tesla, which represents the electric car industry, has reduced its price to less than 300,000. Will it have any impact on traditional fuel vehicles? The answer is yes. Let’s first talk about the main consumer groups of Model 3. First of all, Tesla owners generally live in first- and second-tier cities. For example, in big cities such as Beijing, Shanghai, and Guangzhou, where lottery numbers are issued, there are many people who have not been able to get their number in two or three years. If you buy a Tesla, you will directly get a ticket. A limited-number green card, what an advantage it is! Secondly, Tesla's brand image in the hearts of Chinese people is no less than BBA and even better than BBA in terms of technology. After all, everyone knows that the Tesla they have seen before is hundreds of thousands more expensive. Therefore, when buying a Tesla for RMB 300,000, both face and appearance are taken into consideration. Tesla’s price is less than 300,000 yuan, is the end of the road for fuel vehicles? My opinion is negative. Let’s analyze it from the two aspects of the car’s tool attributes and car culture. First, a car is first and foremost a tool. It appears to satisfy people’s need to use it at any time to quickly reach their destination. Currently, electric vehicles’ battery technology is still stuck in the last century, so charging and battery life have become its most fatal shortcomings. If there is insufficient charging time and battery life, the tram cannot meet the requirements of being used at any time. Urban transportation is its world, and maintenance outside the city is a problem. Second, car culture, ranging from F1 and Le Mans to caliper painting in roadside auto repair shops, has become a very complete and mature culture, which is beyond the reach of other tools. Just imagine if the internal combustion engine is replaced by an electric motor, and the deafening sound in the F1 arena is no longer replaced by the tinnitus-like sound of the electric motor, will there still be a feeling of passion? So I think that replacing fuel vehicles with electric vehicles may be a trend in the short term, but it is definitely not the future.