The brand positioning of CATL's Qilin and Shenxing, which have been compared and hotly debated, has finally come to a conclusion. According to CATL news, Kirin will focus on the ultimate performance of its products, while Shenxing will focus on promoting technological equality and overcharging for all.
This can also be clearly seen from the clues about the selection of customers for the two product brands of CATL.
Currently, the customers for Kirin Batteries include Jikrypton and Ideal. Jikrypton is positioned as a trendy technology brand that pursues uncompromising product performance and user experience. Ideal mainly produces luxury smart electric vehicles and pursues the ultimate user experience. These coincide with the brand positioning revealed by CATL. At present, Kirin Battery has officially announced the launch of Jikrypton 001, Jikrypton 009, Ideal MEGA and other models, and the battery life can easily reach more than 1,000 kilometers.
Recently, there are rumors that the "Jin Qilin" battery installed in Xiaomi's first car is actually the Shenxing supercharged battery from the CATL era. It has long been rumored that CATL is the battery supplier of Xiaomi cars, and Shenxing supercharged batteries have been a "hot commodity" in domestic and foreign markets since their release. Moreover, Shenxing focuses on equality in science and technology, and Xiaomi also advocates equality in science and technology. This layer of like-minded "CP phase" makes people have to think about it.
Through clear product positioning and diversified product layout, CATL’s strategy in the power battery market can be clearly understood. According to the third quarterly report just released by CATL, in the first three quarters of this year, the company achieved total operating revenue of 294.68 billion yuan, a year-on-year increase of 40.1%, and its power battery business and profits maintained strong growth.
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