Although sales volume is not the only criterion for measuring the strength of a vehicle's product, it is a crucial consideration for many car buyers. In the new energy market, hot-selling models are usually accompanied by good reputations, and the Xiaopeng G6 (Inquiry | Pictures | Parameters) is just such a car. On the basis of winning the top sales of pure electric SUVs with more than 200,000 units in September and October, it once again proved its market appeal with the delivery of 8,750 units in November, successfully completing three consecutive championships. The reason why G6 can easily win tens of thousands of orders even in the off-season, leaving behind competing products and quickly gaining market recognition, is mainly because its product strength exceeds consumer expectations. In the range of 200,000-250,000 yuan, Xpeng G6 has set a new benchmark for pure electric vehicles. Behind popular products, there is often solid accumulation. So, why is the Xpeng G6 able to secure the top spot in terms of sales, and why is the price so impressive? In fact, the key reasons are still due to the solid product strength and the remarkable results of adhering to the "technical cost reduction" route.
Three major advantages highlight the strong strength of Xpeng G6
1. Ceiling-level intelligent driving system:
"Intelligence" has always been the distinctive label and core IP of Xpeng Motors. This is also true. All Xiaopeng G6 is equipped with the industry's only mass-produced high-end intelligent assisted driving system XNGP, and its excellent performance in all scenarios is well-known. Based on the BEV + Transformer technology architecture, it has 31 high-performance smart driving sensors including lidar and dual Orin-X chips with a total computing power of 508TOPS. It can understand every detail of the road and find the best driving path in milliseconds. It represents the highest level of high-end intelligent assisted driving capabilities in the current industry. Based on this feature, the high-speed NGP of Xpeng G6 is close to L4 level autonomous driving, and can achieve almost "zero takeover" from the driver in highway scenarios.
At the same time, in urban working conditions, XNGP plans to start pushing XNGP "commute mode" this year. This means that G6 can customize commuting and high-frequency travel routes for users, greatly reducing driver fatigue and improving overall driving safety. It is worth mentioning that Xpeng Motors also plans to launch the "AI driving" mode to all XNGP users in the fourth quarter of this year. This is not a drunk driving in the traditional sense, but a customized travel route.
Although Tesla FSD has not yet entered the domestic market, even if it is introduced in the future, the XNGP system has no obvious shortcomings. G6 opened high-level intelligent assisted driving in urban Beijing early, further consolidating its leading position in the automobile industry. Its PRO version's intelligent driving capabilities have been significantly upgraded; the MAX version has been launched in 25 cities at the end of November. Become the number of smart driving cities opened in the industry and complete 50 cities without maps within the first year.
In fact, under the current industry situation, models that can support urban navigation assisted driving functions are usually expensive and may require additional subscription fees. The XNGP system is free, and the starting price of the Max version is 229,900 yuan, which lowers the threshold for users to experience high-end intelligent assisted driving technology to the greatest extent. Consumers only need to invest 200,000 yuan to enjoy the most cutting-edge intelligent driving technology and truly realize intelligent travel.
2. Global 800V high-voltage SiC platform, real battery life:
The guide price of Xpeng G6 is between 209,900 yuan and 276,900 yuan, providing users with an entry-level option for fast charging on the global 800V high-voltage SiC platform. Even the most basic configuration is less than 210,000 yuan. This platform is equipped with 3C batteries as standard. Its unique feature is that it not only has ultra-fast charging characteristics, but also exhibits ultra-long and ultra-real battery life, solving the problem of charging anxiety for users.
Xpeng G6 performs well in terms of battery life and can reach a range of up to 755km. This achievement is due to the support of the global 800V high-voltage SiC platform, coupled with the low wind resistance design of the model, official data shows that the minimum power consumption is only 13.2kWh.
In addition, the Xpeng G6 can quickly charge the battery from 10% to 80% in just 19 minutes. The charging speed is about twice that of competing products on the same low-voltage platform. It can charge for 10 minutes at the fastest and increase the battery life by 300km. This is an efficient energy replenishment experience, which is equivalent to replenishing 1km of battery life every 2 seconds. This efficient energy replenishment speed is the unique competitive advantage of Xpeng G6 among models of the same level.
3. Fast and stable control, all-round protection
Xpeng G6 is recognized by consumers not only for its intelligence, but also for its reliability and control. For example, the industry's first self-developed 800X-POWER electric drive system based on the 800V platform. Xpeng G6 relies on the advanced 800V XPower electric drive system to achieve a 15% increase in the vehicle's comprehensive battery life, and the motor efficiency exceeds 98%. The single-motor rear-wheel drive model reaches a maximum power of 218kW and a maximum torque of 440N·m, while the dual-motor four-wheel drive version is more powerful, with a maximum power of 358kW and a maximum torque of 660N·m. It only takes 3.9 seconds to accelerate from 0 to 100 km, which is full of explosive power. In terms of body technology, Xpeng G6 adopts one-piece aluminum die-casting + CIB battery body technology. The torsional stiffness of the entire vehicle reaches 41600N·m/°, which exceeds the million-class luxury cars Audi A8 and Mercedes-Benz S-Class. In terms of suspension, the G6 is equipped with front pure aluminum double wishbones + rear five-link independent suspension + front and rear lateral stabilizer bars, which effectively improves stability while reducing suspension mass.
The ultra-high cost performance is due to the cost reduction of "Fuyao" technology
In the fierce competition in the new energy vehicle market, it is not only necessary to strengthen product capabilities, but also to improve vehicle cost control capabilities to win the market with dual efforts. As the first model of the SEPA 2.0 Fuyao global intelligent evolution architecture, the Xpeng G6's comprehensive research and development costs are about half compared to previous architecture platform models, the component commonality rate is as high as 80%, and the cost commonality rate exceeds 80%. This architecture enables Xpeng Motors to gradually reduce costs and increase efficiency through the high integration of vehicle R&D and manufacturing technology, electronic and electrical architecture, new intelligent driving technology, integrated aluminum die-casting body, on-board intelligent systems and 800V XPower electric drive platform. It also provides the direction of technological innovation for the entire industry.
At the same time, Xpeng has attracted more high-quality suppliers to participate in the supply chain system through dual reforms of its organizational structure and supply chain system, achieving cost advantages and providing users with more affordable smart travel solutions.
Xiaopeng has always insisted on technological innovation and has become more stable after experiencing the "pain period" in the market. The success of Xpeng G6 is no accident, because it performs well in all aspects and has almost no shortcomings. In addition, starting from December 8, all Xpeng G6 models will be purchased with a discount of 10,000 yuan, and the price range after the discount is 199,900 yuan to 266,900 yuan. As the pinnacle of the SEPA2.0 "Fuyao" global intelligent evolution architecture, Xpeng G6 is currently the only one that can be purchased for less than 200,000 yuan and is equipped with XNGP full-scenario intelligent assisted driving and global 800V Sic silicon carbide high voltage. Platform, front and rear integrated aluminum die-casting and CIB battery body integration technology are new energy vehicles that provide a smart driving experience. Such entry-level sincerity of high configuration is worthy of its position as the best-selling pure electric SUV worth more than 200,000 yuan.
Email: