January 13,publiccarThe College Carnival was held in Beijing. In this carnival, Professor Shen Xiaojie, Vice President of Volkswagen Group, shared the achievements of the college this year and the development plan for the next year.
In addition, the senior lecturers of the Volkswagen Automotive Academy gave the guests a full experience of car sales, after-sales and maintenance service process training through interesting games, scenario simulations, role-playing and other novel hybrid teaching methods, as well as scientific, rigorous and humane curriculum design. Make the guests amazed.
The academy is an important driving force to enhance the soft power of the popular brand
Shen Xiaojie, Vice President of Volkswagen Group (China) and Dean of Volkswagen Academy, said: “2016 is an extremely critical year for business expansion and further improvement of training quality. We have continuously improved and improved sales and after-sales services. Up to now So far, the many courses launched by the Volkswagen Academy can not only train domestic instructors, but also feed back the local German team and provide a steady stream of talents for the development of the Volkswagen Group."
The Volkswagen Academy Training Center is located in the artistic Beijing 751 Fashion Design Plaza Park, with a total construction area of more than 16,000 square meters. There are 22 training classrooms, including 7 theoretical and practical technical training classrooms, and 14 theory. Classrooms and 1 IT classroom. The training center can hold 300 people for training at the same time, and also supports the brand training of Volkswagen Group, the training of trainer certification of Volkswagen Academy and various business support training, as well as the training of various dealers of Volkswagen (China) Sales Co., Ltd.
The completion of the Volkswagen Academy will help improve the professional skills and service level of the trainees, reserve more professionals for the various brands of the Volkswagen Group, and at the same time play an important role in continuously improving service quality, establishing an overall brand image, enhancing brand value and customer satisfaction. Direct action.
Innovative and interesting teaching methods
Among the many experience activities, there are two links that impressed the editor. The first is the experience of the vehicle sheet metal painting process. The lecturers of the college use ipads and car models as teaching aids to replace the workstations and the vehicles to be repaired, so that the experiencers are willing to accept and achieve a good teaching effect. On the left and right sides, there are two working methods: flow operation and pure manual operation. Flow operation, as the name implies, is that workers are on the work station and wait for the vehicle to arrive after the corresponding work steps are processed. Manual operation refers to a single person performing all the work in the vehicle maintenance process.
The two teams experienced the two processes separately. Within the specified 5 minutes, the assembly station completed the maintenance of 22 vehicles, while only 6 vehicles were completed by manual operations. It can be seen that the gap is large.
The other part is the scenario simulation of brainstorming. The team members have to compose a reasonable and rich and interesting story through 10 minutes of discussion to perfectly show the working process of a car's intelligent assistance system, such as the adaptive cruise system.
There are realistic simulation teaching aids for students to display themselves at the teaching site. The seemingly simple process requires you to have a large enough brain and excellent explanation ability, which is equivalent to a salesperson who can fully express the new car during the process of introducing the vehicle performance to the customer. The advantages of this will be paid by consumers.
Of course, there are many other experience links in the carnival, such as electric vehicle maintenance and Internet classroom experience. Without exception, these teaching experiences use modern methods and innovative forms to explain the obscure content in a simple way. It is certain that the lecturers of the Volkswagen Academy are powerful.
After experiencing the entire training process, I discovered that the Volkswagen Group is very strict in training company personnel, and it can also be seen that it takes a very responsible attitude to consumers. Leave the best to the employees, and give the better to consumers.
Regarding future plans, Shen Xiaojie said: “The number of Volkswagen employees in China will exceed 500,000 in 2018. Therefore, we need to build a more comprehensive training center for the public, improve the teaching staff, and combine the international advanced system with the current development of the Chinese market to help the company. Send more high-quality talents to provide consumers with better services."
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