Here to share with you our experience or views in doing legal services, especially intellectual property services. We believe that the core of the real development of the industry, including the development of key enterprises in the industry, is intellectual property.
The traditional view is clear to everyone that what drives the company’s business growth is not our understanding of the factory,carWe can see from the latest research results that such a trend, or such a conclusion, has been formed, that is, among the top 500 assets, over time, intangible assets account for The proportion is getting bigger and bigger, this is a very clear table (PPT), you can see such a phenomenon.
Wang Zhengzhi, Partner of Beijing Gaowen Law Firm
There is also a brand value chart (PPT). From this chart, everyone can see that the basic situation of the car brand on the Forbes most valuable list, the relationship between the overall ranking and the industry ranking is also clear. Are intangible assets as consistent as the brand we understand, or what are their connotations? I also have a table (PPT) here. Let’s take a look. The content of this table wants to convey such a message. The proportion of real intangible assets is very rich. The core is what we often call industrial chips, especially patents that reflect core technologies. , There are also technical secrets, trade secrets and the corresponding periphery. The industry likened to business cards, such as business logos, trademarks, etc., are all intangible assets.
There are many characteristics of intangible assets. I will take patents as an example to share with you several aspects. First of all, the technicality of intangible assets is the prerequisite, which is a basic guarantee. Without technology, without leading real materials, how much value and progress you want to have on intangible assets is useless. The property attributes of enforcement assets are clear at a glance. Rights and legal attributes are also the most important in China’s legal system. One aspect that can be drawn is the highest level of intellectual property rights.
One important point is that, unlike the use of tangible assets, the loss of value or loss of value, on the contrary, brings some value increase. These are the main points of intangible assets.
Let’s take a look at the global auto brands’ investment in the field of new energy. Taking patents as an example, we can see such a distribution ratio. Among the more than 130,000 global patents, China accounts for 20%. % Is just the quantity we are talking about, it does not mean that our strength in this field has truly reached 1/5.
The trend of patent applications for electric vehicles in China is also clear. Here is a picture (PPT) showing the number of patent applications filed by foreign companies in China, one is the total number of applications, and the lighter color part is the number of applications by domestic companies. This is also clear at a glance. the trend of. Take a look at the situation in Japan, the United States, and China. Japan’s top ten applications are all Japanese auto companies. You can see companies like Toyota, Nissan, Honda, and Mitsubishi. Therefore, foreign auto companies want to be in Japan. There is a big development, this barrier rises high.
As early as the 1980s, Japan and the United States had PK for many years. Japanese car companies had quite a lot of markets in the United States, and the market for patents. American car companies actually ranked behind the number of Japanese car companies' applications in the United States. This is also very clear. questionable.
What is the proportion of the top ten auto companies that have applied for patents in China in recent years? It is also very clear that the electric vehicle field is doing relatively well, and several new energy vehicle companies have participated in the Hundreds Meeting, such as BYD, Ford and so on.
We have also done research on the patent situation, and we can see that the top three are foreign companies. They have the largest number of patent applications in the fuel cell field in China. The total number of applications is close to 1,600. China's strength in this field is obviously still relatively good. The weak ones need to be strengthened.
What I talked about earlier is the important position of intangible assets in the field of new energy vehicles from the perspective of patents. As a constituent of the industry, which aspects of the company do these tasks, this topic is very big. We will divide it into several stages from a macro perspective. . In these stages, business friends can correspond to their position and have a more sober and overall understanding. From quantity to quality and then to strategic transformation, this is an orderly process. Of course, it is the professional management of the enterprise to protect these levels. This is a very professional job. It is not recommended that the enterprise start from scratch, and it should be done by professional personnel. .
After doing a good job of corporate intellectual property rights, it is followed by application. This topic is very big, and it takes a lot of time to explain this issue thoroughly. Today I would like to mention a few points, such as the monetization of intellectual property rights, the securitization of intellectual property rights, and what we usually call the situation of the sale of patents. Each has its pros and cons. How to do this well is also a long-term topic. I hope that all the companies present can do some exploration in this direction.
In recent years, more and more people have paid attention to patent operations in the automobile industry. Of course, it is trivial to compare with the industry market. There is no time to discuss it today. Finally, I would like to respond to many concerns about the new phenomenon of intellectual property, which is relatively a new phenomenon. Everyone thinks that our protection is not strong enough, our intellectual property rights are not confident and innovation is affected. In fact, this situation is changing. Here are two small ones. The case can be seen. The first is the case of Chint and Schneider for several years. Chinese companies and international giants finally reached a mediation agreement with a mediation amount of 150 million yuan and settled a patent dispute. In the second case, Hengbao’s compensation to Watchdog reached RMB 5 million in the first-instance judgment. These legal and government levels are doing strict protection work.
The above is the content I shared. Please criticize and correct me if you don't.
thank you all!
Email: