With a range of 340km and a selling price of 305,800, is the BMW i3 going to be delivered to domestic Model 3 customers?

I don’t know if you remember that a few years ago, BMW wanted to introduce two new energy models into the country. One was the BMW i3, an extended-range electric car, and the other was the famous million-level supercar in the past few years. Sports car BMW i8. In fact, the situation of this car in China is quite different. Although the sales volume of the i8 is very small, its overall performance is still good in the field of luxury cars; and the BMW i3, as a typical small hatchback grocery shopping cart, has a sales volume of more than 500,000 yuan. The price prohibits many people, and sales are quite sluggish. You know, you can already buy a near-top-of-the-range BMW 5 Series for 500,000 yuan. After the extended-range model failed at the market level, BMW introduced a pure electric version of the BMW i3 in China. Now this car has reached the 2020 model. The 2020 BMW i3 was recently launched, with an official guide price of 305,800 yuan, and this car The car's MIIT cruising range is 340km, which means that in actual road driving, the real cruising range may only be about 300 kilometers. This car provides two charging modes: fast charging/slow charging, of which the fast full charging time is 1 hour. 10 minutes, slow full charging takes 4.9 hours. So if you look at it purely from the perspective of cruising range, an electric car with a cruising range of a little more than 300 kilometers costs 300,000, which is obviously not cost-effective. But after all, this is a luxury brand electric car produced by BMW. Maybe It also has its unique features, let’s look down. The BMW i3 is a small hatchback pure electric vehicle with a length of only 4020mm and a wheelbase of 2570mm. In terms of size, this is still a typical grocery shopping cart. In terms of performance, this car is also more suitable for "grocery shopping". As a pure electric car product, this car can accelerate to 100 kilometers in 7.3 seconds, which is at the same level as the BAIC EU5, a domestic pure electric car worth 100,000 yuan. In the field of pure electric vehicles, acceleration is relatively slow. In terms of other configurations, the BMW i3 really doesn’t have anything to offer, especially the L2 and L3 level automatic driving configurations that are more popular in current electric vehicle products. This car has none of them, so if you go back to The problem at the beginning is that on this car, the BMW logo may be the most valuable. In terms of other product capabilities, it is too reluctant to put it in the 300,000 level! So in fact, the prospect of this car in the domestic market is predictable and will definitely be quite bleak. We can say this responsibly! Let’s not compare with domestic electric cars. Let’s compare the domestically produced Tesla Model 3, which has just been put into production at the Shanghai Gigafactory. After all, there is not much difference in price between the two cars. We believe that after watching BMW, Tesla After the power of i3 related products, you can also laugh out loud! The domestically produced Tesla Model 3 is priced at 299,000 yuan after subsidies, which is similar to the BMW i3. This car is 4694mm long and has a wheelbase of 2875mm. In terms of size and class, this car is a relatively large compact car. sedan, and its overall smoother exterior design is more attractive than the BMW i3. In terms of power and battery life, the domestic Model 3 has a cruising range of 445km according to the Ministry of Industry and Information Technology, a fast full charging time of 1 hour and a slow charging time of 10 hours. The car’s acceleration time from 100 kilometers to 100 kilometers is only 5.6 seconds, so at the same price Next, the domestic Model 3 can completely suppress the BMW i3 in terms of battery life and acceleration. In terms of driving assistance, the domestic Model 3 comes standard with merging assist, lane departure warning system, active braking, 360-degree panoramic images, and full-speed adaptive cruise. These configurations are also not available in the BMW i3. So in fact, from the perspective of product strength, especially the book data, the domestic Model 3 completely suppresses the BMW i3, and there seems to be no evidence that the quality control and product maturity of the domestic Model 3 are worse than BMW! So if you choose an electric vehicle product in the 300,000 level, we believe that 9 out of 10 people in China will choose Model 3. Of course, we believe that BMW also knows that compared with the domestic Model 3, this car is basically a cannon fodder model. The actual market valuation of the BMW i3 is only more than 100,000. However, as a luxury brand, BMW cannot let one car let it down. The price of my own brand has dropped, so I can only bite the bullet and set a price of 300,000 for such a small hatchback electric car with a fairly average product. This is also a new step for traditional car companies, especially luxury brands, to enter the electric car market. Confused, the brand will also become a burden!